Home Must Reads Clackamas County startup markets to menopausal women

Clackamas County startup markets to menopausal women

| Print |  Email
Must Reads
Tuesday, April 10, 2012

Haralee Weintraub's women's sleepwear line markets to women experiencing menopausal symptoms, a growing market.

The niche retailer, also named Haralee, sells pajamas and nightgowns made from lightweight fabric meant to soak up sweat. 
As more and more baby boomers head into menopause, it's tapping a growing -- and increasingly tech-savvy -- market. It registers many of its sales in the middle of the night, presumably from customers hunting for a way to get a good night’s sleep. The expanding population is also driving more conversations about menopause and other women's health concerns, a crucial way for Haralee to take advantage of word of mouth marketing, Weintraub said.

Read more at OregonLive.com.

{biztweet}haralee{/biztweet}

 

More Articles

Wheel man

March 2014
Tuesday, February 25, 2014
BY LINDA BAKER

Les Schwab has put a premium on customer service since 1952, when legendary namesake Les Schwab founded the company with one store in Prineville. (Schwab died in 2007.) But if the corporate principles remain essentially the same, the world around this iconic Oregon business has changed dramatically.


Read more...

100 Best Companies to Work for in Oregon [VIDEO]

News
Monday, March 03, 2014

Screen shot 2014-03-03 at 11.26.47 AM

Check out interviews with employees from some of the 100 Best Companies to Work For in Oregon winners and find out what makes their company a great place to work.


Read more...

Workplace benefits

March 2014
Tuesday, February 25, 2014

Health care and vacations rule. That’s the consensus from our reader poll on workplace benefits that help retain and recruit employees.


Read more...

Banishing oil burners reaps benefits for schools

News
Tuesday, April 01, 2014
04.02.14 thumb co2schoolsBY APRIL STREETER | OB CONTRIBUTOR

Three years ago, PPS set out to begin to convert the 1930s-era boilers from diesel/bunker fuel to cleaner-burning natural gas. Oregon’s largest school district has realized impressive carbon dioxide emissions reductions, setting an example for public and private institutions.


Read more...

Powerlist: Meeting perspectives

March 2014
Tuesday, February 25, 2014

BY BRANDON SAWYER

A conversation about the event-planning industry with sales directors from McMenamins and the Portland Art Museum. 


Read more...

How to help your staff solve their own problems

Contributed Blogs
Friday, March 21, 2014
03.21.14 thumb coxcoffeeTOM COX | OB BLOGGER

During a recent talk to HR Directors, I asked if they saw leaders trying to solve every problem, instead of delegating to and empowering staff. Every head nodded. Every single one.


Read more...

Airbnb laws will hurt Portland’s newest company

News
Wednesday, April 23, 2014
airbnb-logoBY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR

Proposed regulations protect Portland’s strict zoning codes and hotel operators, but they may have an adverse effect on Airbnb’s business.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS