Thursday, March 15, 2012
Oregon wineries must promote themselves as a unified brand while highlighting diversity, experts say.
Wedged between two larger wine-producing states -- California and Washington -- Oregon has successfully cultivated an image of finesse, experts said at the recent Oregon Wine Symposium in Portland.
However, wine critics and retailers on the panel said there is a danger of Oregon's identity being too conflated with its signature varietal, Pinot Noir.
Read more at Capital Press.