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|Thursday, February 23, 2012|
Oregon-based Nike and Adidas America stand to benefit from Jeremy Lin's newfound celebrity status.
Surprising or not, Lin's rise is welcome at Nike and at Portland-based Adidas America. Both have significant growth plans in Asia, and some analysts had been concerned about the NBA's prospects in the region in the wake of Chinese star Yao Ming's retirement last year.
It's been almost three weeks since Lin, teetering on the precipice of unemployment, was delivered a different destiny. But it took time for companies that pride themselves on quick product turnarounds to respond.
A Nike brand "Linsanity" T-shirt was first distributed Friday to Foot Locker stores nationwide.
And it wasn't until Tuesday that Adidas, official uniform and apparel supplier for the NBA, revealed plans to start selling the Taiwanese-American's jersey in China -- despite intense interest in Lin's story in the world's most populous country. In this country, Lin's jersey has been the hottest seller on the NBA website since he broke into the headlines.
Read more at OregonLive.com.
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|Will Medford Ever Be Cool?|
|The Carbon Calculus|
|The Human Factor|
|Raising the Stakes|
|Which Way to Chinatown?|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
hubbub health uses behavior change science to rethink wellness programs.
In Ashland, a public-private partnership results in online resources to help diversify the local economy.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
Sussman Shank LLP is pleased to announce that Matt Mertens has joined the firm. Matt will practice in the firm's Business, Litigation, and Business & Restructuring practice groups.
If you have given a former employee access to your company’s electronic information by virtue of assigning a desktop or laptop computer and you suspect he or she of having taken electronically stored data, there are several steps to follow to preserve electronic forensic evidence from spoliation.
The official launch will be Jan. 14.