Nike, Adidas on board with Jeremy Lin

| Print |  Email
Must Reads
Thursday, February 23, 2012

Oregon-based Nike and Adidas America stand to benefit from Jeremy Lin's newfound celebrity status.

 

Surprising or not, Lin's rise is welcome at Nike and at Portland-based Adidas America. Both have significant growth plans in Asia, and some analysts had been concerned about the NBA's prospects in the region in the wake of Chinese star Yao Ming's retirement last year.
It's been almost three weeks since Lin, teetering on the precipice of unemployment, was delivered a different destiny. But it took time for companies that pride themselves on quick product turnarounds to respond.
A Nike brand "Linsanity" T-shirt was first distributed Friday to Foot Locker stores nationwide.
And it wasn't until Tuesday that Adidas, official uniform and apparel supplier for the NBA, revealed plans to start selling the Taiwanese-American's jersey in China -- despite intense interest in Lin's story in the world's most populous country. In this country, Lin's jersey has been the hottest seller on the NBA website since he broke into the headlines.

Read more at OregonLive.com.

{biztweet}jeremy lin{/biztweet}

 

 

More Articles

Growing a mobility cluster

News
Friday, October 31, 2014
0414 bikes bd2f6052BY LINDA BAKER | OB EDITOR

Why are there so few transportation startups in Portland?  The city’s leadership in bike, transit and pedestrian transportation has been well-documented.  But that was then — when government and nonprofits paved the way for a new, less auto centric way of life.


Read more...

Powerbook Perspective

January-Powerbook 2015
Friday, December 12, 2014
BY LINDA BAKER

A conversation with Oregon state economist Josh Lehner.


Read more...

Tackling the CEO-worker pay gap

January-Powerbook 2015
Thursday, December 11, 2014
BY OREGON BUSINESS STAFF

An SEC rule targets the disparity between executive and employee compensation, reigniting a long-standing debate about corporate social responsibility.


Read more...

Old school: Paulsen's Pharmacy maintains old fashion ethos

The Latest
Thursday, December 18, 2014
121914-pharmacy-thumbBY MEGHAN NOLT

VIDEO: Under the radar — complete with a soda counter, the traditional Paulsen's Pharmacy looks to compete with big box retailers.


Read more...

Shuffling the Deck

November/December 2014
Wednesday, October 22, 2014
BY JON BELL

Oregon tribes still bet on casinos.


Read more...

The short list: Holiday habits of six Oregon CEOs

The Latest
Thursday, December 11, 2014
121214-xmaslist1BY JACOB PALMER | OB DIGITAL NEWS EDITOR

We ask business and nonprofit leaders how they survive the season.


Read more...

Top stories in 2014

The Latest
Thursday, December 18, 2014
10-listthumb

2014 was a year of wild contradictions, fast-paced growth and unexpected revelations.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS