Home Must Reads Nike, Adidas on board with Jeremy Lin

Nike, Adidas on board with Jeremy Lin

| Print |  Email
Must Reads
Thursday, February 23, 2012

Oregon-based Nike and Adidas America stand to benefit from Jeremy Lin's newfound celebrity status.

 

Surprising or not, Lin's rise is welcome at Nike and at Portland-based Adidas America. Both have significant growth plans in Asia, and some analysts had been concerned about the NBA's prospects in the region in the wake of Chinese star Yao Ming's retirement last year.
It's been almost three weeks since Lin, teetering on the precipice of unemployment, was delivered a different destiny. But it took time for companies that pride themselves on quick product turnarounds to respond.
A Nike brand "Linsanity" T-shirt was first distributed Friday to Foot Locker stores nationwide.
And it wasn't until Tuesday that Adidas, official uniform and apparel supplier for the NBA, revealed plans to start selling the Taiwanese-American's jersey in China -- despite intense interest in Lin's story in the world's most populous country. In this country, Lin's jersey has been the hottest seller on the NBA website since he broke into the headlines.

Read more at OregonLive.com.

{biztweet}jeremy lin{/biztweet}

 

 

More Articles

How to handle the unexpected

Contributed Blogs
Friday, March 28, 2014
03.28.14 thumb disasterBY TOM COX | OB BLOGGER

The next mysterious (or disastrous) event could be one that you or your team might suddenly need to respond to, probably under intense scrutiny.


Read more...

Buy the book

News
Tuesday, March 25, 2014
2 03.25.14 thumb bookshopBY VIVIAN MCINERNY | OB BLOGGER

Oregon is home not only to many fine writers but also several accomplished small publishers.


Read more...

Speeding up science

News
Tuesday, February 25, 2014
02.25.14 Thumbnail MedwasteBY JOE ROJAS-BURKE | OB BLOGGER

The medical research enterprise wastes tens of billions of dollars a year on irrelevant studies. It’s time to fix it.


Read more...

Powerlist: Meeting perspectives

March 2014
Tuesday, February 25, 2014

BY BRANDON SAWYER

A conversation about the event-planning industry with sales directors from McMenamins and the Portland Art Museum. 


Read more...

Green your workplace

News
Thursday, April 03, 2014
100Green14logo200oxBY OB STAFF

Learn how to green your workplace and lower your environmental footprint at the office. Oregon Business presents a two-hour "Greening Your Workplace" seminar on May 28th, 2014 at the Nines Hotel in Portland.


Read more...

Green eyeshades in the ivory tower

News
Friday, April 04, 2014
EducationCosts BlogBY ERIC FRUITS

The rapidly rising cost of higher education has left even the smartest researchers and the wonkiest of wonks wondering what’s happening and where’s all that money going. More and more, prospective students—and their families—are asking: Is college worth the cost?


Read more...

Video: Kickstarting Oregon business

News
Thursday, March 27, 2014
02.04.14 Thumbnail VideoBY JESSICA RIDGWAY | OB WEB EDITOR

Watch this OB Original Video about three Oregon companies and how crowd-funding "kickstarted" their business ideas.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS