Nike, Adidas on board with Jeremy Lin

| Print |  Email
Must Reads
Thursday, February 23, 2012

Oregon-based Nike and Adidas America stand to benefit from Jeremy Lin's newfound celebrity status.

 

Surprising or not, Lin's rise is welcome at Nike and at Portland-based Adidas America. Both have significant growth plans in Asia, and some analysts had been concerned about the NBA's prospects in the region in the wake of Chinese star Yao Ming's retirement last year.
It's been almost three weeks since Lin, teetering on the precipice of unemployment, was delivered a different destiny. But it took time for companies that pride themselves on quick product turnarounds to respond.
A Nike brand "Linsanity" T-shirt was first distributed Friday to Foot Locker stores nationwide.
And it wasn't until Tuesday that Adidas, official uniform and apparel supplier for the NBA, revealed plans to start selling the Taiwanese-American's jersey in China -- despite intense interest in Lin's story in the world's most populous country. In this country, Lin's jersey has been the hottest seller on the NBA website since he broke into the headlines.

Read more at OregonLive.com.

{biztweet}jeremy lin{/biztweet}

 

 

More Articles

Storyteller in Chief: Natural Prophets

July/August 2015
Monday, July 13, 2015
BY SAM BLACKMAN

Storyteller-in-chief with the CEO and co-founder of Elemental Technologies.


Read more...

The 10 most successful crowdfunding campaigns in Oregon

The Latest
Wednesday, August 19, 2015
081915-crowdfundingmainBY JACOB PALMER | DIGITAL NEWS EDITOR

One of the hottest new investment trends has proven quite lucrative for some companies.


Read more...

Wildcards

Guest Blog
Tuesday, July 28, 2015
072815fergusonthumbBY JASON NORRIS

Uncertainty in Greece and China, along with potential interest rate hikes mean investors are looking at the market and nervously questioning where they should be invested.


Read more...

Light Reading

September 2015
Thursday, August 20, 2015
BY JACOB PALMER

Ask any college student: Textbook prices have skyrocketed out of control. Online education startup Lumen Learning aims to bring them down to earth.


Read more...

Grain Food

September 2015
Wednesday, August 19, 2015
BY JACOB PALMER

A Power Lunch at Bob's Red Mill Whole Grain Store and Restaurant.


Read more...

Aim High

September 2015
Thursday, August 20, 2015
BY JOE CORTRIGHT

We get the education we deserve.


Read more...

Child care challenge

September 2015
Wednesday, August 26, 2015
0927OHSUhealthystarts-thumbBY KIM MOORE AND LINDA BAKER

Child care in Oregon is expensive and hard to find. We delved into the numbers and talked to a few executives and managers about day care costs, accessibility and work-life balance.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS