Male shopper returns

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Thursday, February 23, 2012

To the delight of retailers, the male shopper has returned and is loading up on clothing and accessories.

Bracelets. Bags. Hats. Umbrellas. Even fur stoles. Men are buying so many accessories that some forecasters predict sales growth for men’s clothing and accessories during the first three months of this year will set a 20-year high.
“That guy had been away for a while during the tougher times,” said David Witman, general merchandise manager of Nordstrom’s men’s division.
The return of the male shopper could have broad consequences for the economy. Retail sales plummeted during the recession, with men’s apparel sales dropping almost twice as fast as women’s in 2009, according to an IBM Global Business Services analysis of retail data.

Read more at The Bend Bulletin.

{biztweet}male shopper{/biztweet}

 

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