Wednesday, February 22, 2012
Oregon wineries expect to see a 7 to 11% increase in sales this year.
Tasting room visits at Oregon wineries grew by 12.9 percent last year, the biggest increase on the West Coast, [Silicon Valley Bank] executive vice president Rob McMillan, told about 1,200 people at the annual Oregon Wine Industry Symposium Tuesday in Portland. And tasting room visits are important, he said, because direct sales to consumers are an important factor in most Oregon wineries’ overall sales.
Sales of Oregon wine increased by 60 percent in the past five years, to $252 million, and have nearly doubled in the past decade, according to the Full Glass study, which was commissioned by the Oregon Wine Board.
Read more at The Register-Guard.