Home Must Reads Nike rolls out Olympics-inspired products

Nike rolls out Olympics-inspired products

| Print |  Email
Must Reads
Wednesday, February 22, 2012

Nike introduced its product innovations inspired by this summer's London Olympic Games.

"Today we unveiled technology we believe has the potential to change sports performance," Mark Parker, Nike's chief executive, said in a presentation in Manhattan. "Nike has always been committed to bringing the best innovations to athletes at every level and we've done that today in a powerful way."
One phrase that was not used in the event's title -- "Innovations for Summer of Competition" -- was "Olympics." Only the games' official sponsors are allowed to use the term for marketing purposes.
The company's sales historically spike in years of major global events, such as this year's Summer Olympics and European Football Championship, as well as soccer's quadrennial World Cup. Revenue in soccer-mad Brazil grew 74 percent -- far more than usual -- in the quarter following the 2010 World Cup.

Read more at OregonLive.com.

{biztweet}nike olympics{/biztweet}

 

 

More Articles

How to add positivity to your team

Contributed Blogs
Friday, September 12, 2014
happy-seo-orlando-clientsBY TOM COX | OB BLOGGER

I often talk about what leaders can do. What about followers? If you’re a team member and you’d like to add positivity to your team, what might you do?


Read more...

Launch

October 2014
Thursday, September 25, 2014
BY JESSICA RIDGWAY

October's Launch article features Soul Kitchen, Easy Company and Slick's Big Time BBQ.


Read more...

What I'm Reading

October 2014
Thursday, September 25, 2014

Nick Herinckx, CEO of Obility, and Jake Weatherly, CEO of SheerID, share what they've been reading.


Read more...

Buyer's Remorse

September 2014
Tuesday, August 26, 2014

Parents and students paying for college today are like homeowners who bought a house just before the housing bubble burst.


Read more...

Grape Expectations

October 2014
Thursday, September 25, 2014
BY HANNAH WALLACE

Well-financed outsiders from France and California are buying up vineyards and wineries in the Willamette Valley.


Read more...

October surprise

News
Sunday, October 12, 2014
roundup-logo-thumb-14BY LINDA BAKER

Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.


Read more...

The Alchemist

September 2014
Tuesday, August 26, 2014
BY LINDA BAKER

David Howitt explains why Portland consumer brands like Stumptown and Voodoo Doughnuts are taking the world by storm.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS