Nike rolls out Olympics-inspired products

| Print |  Email
Must Reads
Wednesday, February 22, 2012

Nike introduced its product innovations inspired by this summer's London Olympic Games.

"Today we unveiled technology we believe has the potential to change sports performance," Mark Parker, Nike's chief executive, said in a presentation in Manhattan. "Nike has always been committed to bringing the best innovations to athletes at every level and we've done that today in a powerful way."
One phrase that was not used in the event's title -- "Innovations for Summer of Competition" -- was "Olympics." Only the games' official sponsors are allowed to use the term for marketing purposes.
The company's sales historically spike in years of major global events, such as this year's Summer Olympics and European Football Championship, as well as soccer's quadrennial World Cup. Revenue in soccer-mad Brazil grew 74 percent -- far more than usual -- in the quarter following the 2010 World Cup.

Read more at OregonLive.com.

{biztweet}nike olympics{/biztweet}

 

 

More Articles

Eco Zoned

June 2015
Friday, May 22, 2015
BY HANNAH WALLACE

Travelers have always come to Oregon for its natural beauty. But will the increasing popularity of agritourism, European-style hiking getaways and forest resorts relax Oregon's notoriously strict land-use laws?


Read more...

Sun set

June 2015
Friday, May 22, 2015
BY CHRIS NOBLE

The right sunglasses can protect your eyes and look cool at the same time. This being the 21st century, select shades are socially conscious, too. Portland brand Shwood uses wood and other natural materials and manufactures locally. Founded by Ann Sacks, the brand Fetch dedicates a portion of its profits to animal welfare. But whether you choose classic tortiseshell or aviator chic, please, shed the sunglasses when you walk in the door — and, of course, at night. 


Read more...

Intrepid reporter checks out ZoomCare rebrand

The Latest
Wednesday, May 27, 2015
dentistthumbPHOTOS BY JASON E. KAPLAN

Like all good journalists, OB editorial staff typically eschew freebies. But health care costs being what they are, digital news editor Jacob Palmer couldn't resist ZoomCare's offer of a three-in-one (cleaning, exam, whitening) dental office visit, guaranteed to take no more than 57 minutes. 


Read more...

No Boundaries

June 2015
Friday, May 22, 2015
BY AMY MILSHTEIN

Floor plans embrace the great wide open.


Read more...

Destination Resorts 2.0

June 2015
Friday, May 22, 2015
BY LINDA BAKER | PHOTOS BY JASON E. KAPLAN

As the recession recedes and tourism grows, Central Oregon resorts redefine themselves for a new generation.


Read more...

100 Best Green Workplaces in Oregon

June 2015
Friday, May 22, 2015
BY KIM MOORE

As momentum grows at the state level to introduce far-reaching environmental regulations, such as carbon pricing and the Clean Fuels Program, Oregon employers continue to go the extra mile to create green workplaces for their employees.


Read more...

Credit Unions Perspective

June 2015
Tuesday, May 26, 2015
BY KIM MOORE

A conversation with Gene Pelham, CEO of Rogue Credit Union.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS