Home Must Reads Nike rolls out Olympics-inspired products

Nike rolls out Olympics-inspired products

| Print |  Email
Must Reads
Wednesday, February 22, 2012

Nike introduced its product innovations inspired by this summer's London Olympic Games.

"Today we unveiled technology we believe has the potential to change sports performance," Mark Parker, Nike's chief executive, said in a presentation in Manhattan. "Nike has always been committed to bringing the best innovations to athletes at every level and we've done that today in a powerful way."
One phrase that was not used in the event's title -- "Innovations for Summer of Competition" -- was "Olympics." Only the games' official sponsors are allowed to use the term for marketing purposes.
The company's sales historically spike in years of major global events, such as this year's Summer Olympics and European Football Championship, as well as soccer's quadrennial World Cup. Revenue in soccer-mad Brazil grew 74 percent -- far more than usual -- in the quarter following the 2010 World Cup.

Read more at OregonLive.com.

{biztweet}nike olympics{/biztweet}

 

 

More Articles

How to add positivity to your team

Contributed Blogs
Friday, September 12, 2014
happy-seo-orlando-clientsBY TOM COX | OB BLOGGER

I often talk about what leaders can do. What about followers? If you’re a team member and you’d like to add positivity to your team, what might you do?


Read more...

Managing family assets: The importance of planning ahead

News
Friday, August 22, 2014
Unknown-1BY CLIFF HOCKLEY |  OB GUEST CONTRIBUTOR

When business intersects with family, a host of  situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.


Read more...

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

Powerlist: Colleges and Universities

September 2014
Wednesday, August 27, 2014
BY KIM MOORE

A conversation about higher education with the presidents of the University of Oregon and Clackamas Community College, followed by September's powerlist.


Read more...

Gender Code

September 2014
Tuesday, August 26, 2014
BY COURTNEY SHERWOOD

Janice Levenhagen-Seeley reprograms tech.


Read more...

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...

Two sides of the coin

Contributed Blogs
Monday, August 25, 2014
0825 thumb moneyBY JASON NORRIS | OB GUEST BLOGGER

Ferguson Wellman’s investment views on the economy and capital markets.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS