Oregon breeds complex hops

| Print |  Email
Must Reads
Thursday, February 16, 2012

Oregon hop growers are developing complex, specialty hops to cater to the state's craft brewers.

Jim Solberg, a boyishly enthusiastic ex-Nike executive with a surfer’s drawl and a few strings of gray in his shaggy hair, can provide them. Solberg runs Indie Hops, a well-funded upstart Portland hop brokerage that’s already donated $1 million to refuel Oregon’s hop research program, and built a $2 million processing mill. His company brings big ideas to a staid business controlled by a small cabal for a century.
“Indie Hops has brought a marketing sense, and they really want to highlight Oregon hops,” Goschie says. “That’s never been done before. I’m now thinking more like a grape grower than a hop farmer.”
Solberg wants to do more than just save farms. His company is asking scientists to develop bold new hop varieties to grow on the land Bud abandoned. Oregon researchers are exploring a Willy Wonkaesque assortment of exciting new hops that taste strongly of coconut, blueberry and garlic. With help from scientists and brewers, Goschie and Solberg could create the beer of the future that shames the suds you’re drinking now.

Read more at Willamette Week.

{biztweet}oregon hops{/biztweet}

 

 

More Articles

7 industry trends of 2015

The Latest
Friday, January 09, 2015
covertrends15-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Industry groups identify top trends for 2015.


Read more...

LEED for weed

Linda Baker
Wednesday, January 28, 2015
012815-potcarbon-thumbBY LINDA BAKER | OB EDITOR

What is the impact of the legal pot industry on carbon emissions?


Read more...

Green Rush: Cashing in on legal marijuana

March 2015
Friday, February 20, 2015
BY COURTNEY SHERWOOD | OB CONTRIBUTOR

Marijuana is big business in Oregon, and it’s about to get bigger.


Read more...

5 schools helping students crack code

The Latest
Thursday, January 29, 2015
codeduthumbnailBY JACOB PALMER | OB DIGITAL NEWS EDITOR

As the costs of college mount, and as employer demand for software developers soars, coding schools and classes are popping up everywhere.


Read more...

Editor's Letter: Tortoise and the Hare

February 2015
Monday, January 26, 2015

The day after this issue goes to press, the city of Medford will host its annual business conference. The event features Minoli Ratnatunga, co-author of the Milken Institute’s annual “Best-Performing Cities” report. Preliminary data suggests that Medford is likely to retain its No. 1 ranking among best-performing small cities for having a higher concentration of high-tech firms than the national average. 


Read more...

Cache and Curry

March 2015
Monday, February 23, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Power Lunch at Swagat in Hillsboro.


Read more...

Live, Work, Play: Amen Teter

February 2015
Tuesday, January 27, 2015
BY JACOB PALMER

Catching up with Amen Teter, Portland-based global director of action sports for Octagon Olympics & Action sports talent agency.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS