Home Must Reads Oregon breeds complex hops

Oregon breeds complex hops

| Print |  Email
Must Reads
Thursday, February 16, 2012

Oregon hop growers are developing complex, specialty hops to cater to the state's craft brewers.

Jim Solberg, a boyishly enthusiastic ex-Nike executive with a surfer’s drawl and a few strings of gray in his shaggy hair, can provide them. Solberg runs Indie Hops, a well-funded upstart Portland hop brokerage that’s already donated $1 million to refuel Oregon’s hop research program, and built a $2 million processing mill. His company brings big ideas to a staid business controlled by a small cabal for a century.
“Indie Hops has brought a marketing sense, and they really want to highlight Oregon hops,” Goschie says. “That’s never been done before. I’m now thinking more like a grape grower than a hop farmer.”
Solberg wants to do more than just save farms. His company is asking scientists to develop bold new hop varieties to grow on the land Bud abandoned. Oregon researchers are exploring a Willy Wonkaesque assortment of exciting new hops that taste strongly of coconut, blueberry and garlic. With help from scientists and brewers, Goschie and Solberg could create the beer of the future that shames the suds you’re drinking now.

Read more at Willamette Week.

{biztweet}oregon hops{/biztweet}

 

 

More Articles

October surprise

News
Sunday, October 12, 2014
roundup-logo-thumb-14BY LINDA BAKER

Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.


Read more...

Podcast: Turn Things Around with David Marquet

Contributed Blogs
Friday, October 17, 2014
davidmarquet thumbBY TOM COX | OB BLOGGER

How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.


Read more...

Shuffling the Deck

November/December 2014
Wednesday, October 22, 2014
BY JON BELL

Oregon tribes still bet on casinos.


Read more...

What I'm Reading

November/December 2014
Wednesday, October 22, 2014

Peter Lizotte at ACME Business Solutions and Roger Busse at Pacific Continental Bank share their favorite reads.


Read more...

Woman of Steel

November/December 2014
Wednesday, October 22, 2014
BY LINDA BAKER

Tamara Lundgren tackles the challenges—without getting trampled.


Read more...

Revenge Forestry

November/December 2014
Tuesday, October 14, 2014
BY JONATHAN FROCHTZWAJG

A flare-up in the Elliott Forest raises questions about détente in Oregon’s timber wars.


Read more...

Gone Girl

News
Monday, September 29, 2014
roundup-logo-thumb-14BY LINDA BAKER | OB EDITOR

Wehby disappears, Kitzhaber fails to disclose and Seattle gets bike share before Portland.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS