Home Must Reads Oregon breeds complex hops

Oregon breeds complex hops

| Print |  Email
Must Reads
Thursday, February 16, 2012

Oregon hop growers are developing complex, specialty hops to cater to the state's craft brewers.

Jim Solberg, a boyishly enthusiastic ex-Nike executive with a surfer’s drawl and a few strings of gray in his shaggy hair, can provide them. Solberg runs Indie Hops, a well-funded upstart Portland hop brokerage that’s already donated $1 million to refuel Oregon’s hop research program, and built a $2 million processing mill. His company brings big ideas to a staid business controlled by a small cabal for a century.
“Indie Hops has brought a marketing sense, and they really want to highlight Oregon hops,” Goschie says. “That’s never been done before. I’m now thinking more like a grape grower than a hop farmer.”
Solberg wants to do more than just save farms. His company is asking scientists to develop bold new hop varieties to grow on the land Bud abandoned. Oregon researchers are exploring a Willy Wonkaesque assortment of exciting new hops that taste strongly of coconut, blueberry and garlic. With help from scientists and brewers, Goschie and Solberg could create the beer of the future that shames the suds you’re drinking now.

Read more at Willamette Week.

{biztweet}oregon hops{/biztweet}

 

 

More Articles

Workplace benefits

March 2014
Tuesday, February 25, 2014

Health care and vacations rule. That’s the consensus from our reader poll on workplace benefits that help retain and recruit employees.


Read more...

Wheel man

March 2014
Tuesday, February 25, 2014
BY LINDA BAKER

Les Schwab has put a premium on customer service since 1952, when legendary namesake Les Schwab founded the company with one store in Prineville. (Schwab died in 2007.) But if the corporate principles remain essentially the same, the world around this iconic Oregon business has changed dramatically.


Read more...

Speeding up science

News
Tuesday, February 25, 2014
02.25.14 Thumbnail MedwasteBY JOE ROJAS-BURKE | OB BLOGGER

The medical research enterprise wastes tens of billions of dollars a year on irrelevant studies. It’s time to fix it.


Read more...

Closing the gap: Community colleges and workforce training

News
Thursday, March 27, 2014
03.27.14 thumb collegeBY MARY SPILDE | OP-ED CONTRIBUTOR

Community college career, technical and workforce programs present an opportunity to bring business and education together as never before.


Read more...

Are millennials reshaping politics in the Pacific Northwest?

News
Wednesday, April 02, 2014

MillennialsThumbA new report explores the impact of millennials on Oregon's business and political climate.


Read more...

Why I became an educator

News
Tuesday, March 04, 2014
03.04.14 thumbnail teachBY DEBRA RINGOLD | GUEST CONTRIBUTOR

How can we strengthen the performance of institutions charged with teaching what Francis Fukuyama calls the social virtues (reciprocity, moral obligation, duty toward community, and trust) necessary for successful markets and democracy itself?


Read more...

The 2014 List: The Top 33 Large Companies to Work, For in Oregon

March 2014
Thursday, February 27, 2014

100best14logoWebOur 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.

 


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS