Must Reads Entrepreneurs cater to younger online daters
| Entrepreneurs cater to younger online daters | | Print | |
| Must Reads |
| Monday, February 13, 2012 |
|
As the stigma of online dating goes away, younger people are turning to dating services, and entrepreneurs are responding.
Until recently, online dating was marketed and viewed publicly as a way to find long-term romance, says David Evans, a consultant who authors the website Online Dating Insider. The typical dater was recently divorced or had ended a serious relationship, and was disillusioned or intimidated by the scene in bars, church or social clubs. But that's started to change in the past couple of years, he says. More 20-somethings are on online dating sites than ever, and their numbers are growing. Reliable industry numbers are hard to pin down, Evans says, but he would estimate people under 30 represent about a fifth of customers in the entire $2.1 billion U.S. industry. Read more at OregonLive.com. |
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