Oregon Seafoods competes in large market

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Monday, January 23, 2012

Coos Bay seafood startup Oregon Seafoods is carving out a niche in the albacore tuna market dominated by three huge companies.

[Mike Babcock] has spent $1 million launching his seafood processing plant, which cans fish for other labels, and now packs four flavors of albacore in pouches under its own Sea Fare Pacific brand.
Industry veterans say it won’t be easy for Sea Fare Pacific to establish a name for itself in a fiercely competitive market dominated by Bumble Bee, Chicken of the Sea and StarKist.
“It’s always tough for any new company,” said Michael Morrissey, director of the Food Innovation Center in Portland, which has worked with Babcock. The center, a joint venture of Oregon State University and the Oregon Department of Agriculture, offers fee-based services to help food processors develop and improve their products.

Read more at The Register-Guard.

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