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Restaurateur employs novel funding tactic

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Tuesday, January 17, 2012

Cactus BBQ and Grill owner Tom Bensen has come up with an unusual funding tactic to reopen his restaurant.

Benson is employing an unusual tactic suggested by a customer and that other customers are getting behind. He's asking them to come up with enough money to get him started again, and keep him going through the winter. He'll pay them back in half-priced food.
Winters are tough for restaurants along the Oregon Coast. Tourist traffic dries up after Labor Day -- "It's kind of a like a faucet that only runs during the summer," Benson said.
And, without a steady stream of local customers to keep the venture alive, restaurants fold. But it takes time to build up that base of loyal local customers who keep eateries alive during the off-season. Benson opened Cactus BBQ on April 1, less than a year ago.

Read more at KGW.

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