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Google results get personal

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Tuesday, January 10, 2012

Google is tapping into its six-month-old Plus service to make search results more personalized for its users.

The additional personal touches coming out Tuesday mark another step toward one of Google's most ambitious goals. The Internet search leader eventually hopes to know enough about each of its users so it can tailor its results to fit the unique interests of each person looking for something.
Facebook and Twitter pose a threat to Google because they don't allow Google's search engine to log the avalanche of photos, links and observations tumbling through those services. That's troublesome to Google because its search engine could become less useful if its system can't analyze what people are signaling is important to them so those preferences can be factoring into the results.
Google is tackling that challenge with an addition to its results called "Search, plus your world."

Read more at KGW.

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