Sponsored by Lane Powell

Most merchants won't run daily deals

| Print |  Email
Must Reads
Wednesday, January 04, 2012

A new survey revealed that most businesses that partnered with daily deal sites in the past would not do it again in the next six months.

After the poll results were released, Groupon's stock dropped by over 6%.

While the survey data show that three-quarters of the merchants polled plan on offering no more than one daily deal over the next six months, it doesn’t mean that Groupon or the daily deal market as a whole is hurting. The businesses surveyed aren’t necessarily suffering from the retail equivalent of “Groupon remorse,” or the regret some consumers feel when they realize how silly it was to buy a restaurant daily deal voucher when they already have a stack of unused vouchers. In fact, 8 in 10 of the merchants surveyed reported being satisfied with their participation in daily deal promotions.
More and more, though, businesses seem to carefully plotting if, when, and how it makes the most sense to go the Groupon or LivingSocial well as a means to drum up business in the future. Daily deals are costly to participating merchants: It’s been shown that only slightly more than half make money once the discount is factored in and the deal site takes its cut. This is the case even though a sizeable chunk of daily deal vouchers (perhaps 20% or 30%) are never redeemed.

Read more at Time.

{biztweet}groupon{/biztweet}

 

More Articles

100 Best: The Power of the Worker

March 2015
Wednesday, February 25, 2015
BY KIM MOORE | OB RESEARCH EDITOR
AND AMY MILSHTEIN | OB CONTRIBUTOR

Technology is empowering people like never before and transforming how employees interact in the workplace. How can companies attract and keep staff engaged in this rapidly changing world?


Read more...

2015 100 Best companies announced

The Latest
Friday, February 27, 2015
IMG 0022cneditBY OB STAFF

The 100 Best list recognizes large, medium and small companies for excellence in work environment, management and communications, decision-making and trust, career development and learning, and benefits and compensation.


Read more...

The Carbon Calculus

February 2015
Friday, January 23, 2015
BY KIM MOORE | OB RESEARCH EDITOR

Carbon pricing is gaining momentum in Oregon, sparking concern for energy-intensive businesses — but also opportunity to expand a homespun green economy.


Read more...

Nuclear fingerprints

March 2015
Tuesday, February 24, 2015
BY LINDA BAKER | OB EDITOR

At Oregon State University, a 21st century version of the bad dream — nuclear terrorism — is alive and well. This winter, the Department of Nuclear Physics and Radiation Health Physics created a new interdisciplinary graduate emphasis in nuclear forensics, a Sherlock Holmes-sounding program that aims to identify how and where confiscated nuclear and radiological materials were created.


Read more...

The 100 Best Companies to Work For in Oregon

March 2015
Thursday, February 26, 2015
BY KIM MOORE | OB RESEARCH EDITOR

Employment in Oregon is almost back up to prerecession levels — and employers are having to work harder to entice talented staff to join their ranks. This year’s 100 Best Companies to Work For in Oregon project showcases the kind of quality workplaces that foster happy employees. 


Read more...

10 quotes explaining crisis at Port of Portland

The Latest
Friday, February 20, 2015
022015 port portland OBM-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

The ongoing labor disputes at the Port of Portland came to a head two weeks ago when Hanjin, the container port's largest client, notified its customers it would be ending its direct route to Oregon.


Read more...

Convention Wisdom

February 2015
Monday, January 26, 2015
BY KIM MOORE

After more than a decade of wrangling, construction on a convention center hotel in Portland is slated to start this summer. But debate over project financing continues.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS