Home Must Reads Most merchants won't run daily deals

Most merchants won't run daily deals

| Print |  Email
Must Reads
Wednesday, January 04, 2012

A new survey revealed that most businesses that partnered with daily deal sites in the past would not do it again in the next six months.

After the poll results were released, Groupon's stock dropped by over 6%.

While the survey data show that three-quarters of the merchants polled plan on offering no more than one daily deal over the next six months, it doesn’t mean that Groupon or the daily deal market as a whole is hurting. The businesses surveyed aren’t necessarily suffering from the retail equivalent of “Groupon remorse,” or the regret some consumers feel when they realize how silly it was to buy a restaurant daily deal voucher when they already have a stack of unused vouchers. In fact, 8 in 10 of the merchants surveyed reported being satisfied with their participation in daily deal promotions.
More and more, though, businesses seem to carefully plotting if, when, and how it makes the most sense to go the Groupon or LivingSocial well as a means to drum up business in the future. Daily deals are costly to participating merchants: It’s been shown that only slightly more than half make money once the discount is factored in and the deal site takes its cut. This is the case even though a sizeable chunk of daily deal vouchers (perhaps 20% or 30%) are never redeemed.

Read more at Time.

{biztweet}groupon{/biztweet}

 

More Articles

Green Endeavor cleans up

News
Wednesday, August 06, 2014
080614 ULnew greenendeavorBY LINDA BAKER | OB EDITOR

Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.


Read more...

Updated: Disrupting innovation

News
Tuesday, July 08, 2014
070814 thumb disputive-innovationBY LINDA BAKER  | OB EDITOR

The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation  — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment. 

Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.


Read more...

Register for 100 Best Companies survey

News
Wednesday, August 20, 2014
OBM-100-best-logo-2015 150pxwBy Kim Moore | OB Editor

The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.


Read more...

The Scott Kveton affair

News
Wednesday, July 09, 2014
ScottKvetonBY LINDA BAKER | OB EDITOR

Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.


Read more...

OB Video: Oregon MESA

News
Thursday, June 26, 2014

ThumbOregon Business hosts an informal roundtable discussion about the Oregon MESA (Mathematics, Engineering, Science Achievement) program.


Read more...

Q&A: David Lively of Organically Grown Co.

News
Tuesday, July 01, 2014
OGCLogoBY HANNAH WALLACE | OB BLOGGER

Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.


Read more...

Who said we should sell in May?

Contributed Blogs
Friday, July 18, 2014
BullMarketBY JASON NORRIS | OB GUEST CONTRIBUTOR

Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS