|| Print ||
|Wednesday, January 04, 2012|
A new survey revealed that most businesses that partnered with daily deal sites in the past would not do it again in the next six months.
After the poll results were released, Groupon's stock dropped by over 6%.
While the survey data show that three-quarters of the merchants polled plan on offering no more than one daily deal over the next six months, it doesn’t mean that Groupon or the daily deal market as a whole is hurting. The businesses surveyed aren’t necessarily suffering from the retail equivalent of “Groupon remorse,” or the regret some consumers feel when they realize how silly it was to buy a restaurant daily deal voucher when they already have a stack of unused vouchers. In fact, 8 in 10 of the merchants surveyed reported being satisfied with their participation in daily deal promotions.
More and more, though, businesses seem to carefully plotting if, when, and how it makes the most sense to go the Groupon or LivingSocial well as a means to drum up business in the future. Daily deals are costly to participating merchants: It’s been shown that only slightly more than half make money once the discount is factored in and the deal site takes its cut. This is the case even though a sizeable chunk of daily deal vouchers (perhaps 20% or 30%) are never redeemed.
Read more at Time.
Wednesday, June 17, 2015
Thursday, June 18, 2015
Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.
Thursday, May 28, 2015
BY LINDA BAKER | EDITOR
Reinventing capitalism. Office dumpster divers. Handprints versus carbon footprints.
Wednesday, June 10, 2015
Jeff Lang and his wife Rae used to dole out campaign checks like candy. “We were like alcoholics,” Lang says. ”We couldn’t just give a little.”
Thursday, June 25, 2015
An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.
Wednesday, July 01, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
There are more than 10 million former military members working in the United States.
Friday, May 22, 2015
BY AMY MILSHTEIN
Floor plans embrace the great wide open.
|100 Best Green Workplaces in Oregon|
|The Green Paradox|
|Up in the Air|
|Credit Unions Perspective|
|Queen of Resilience|
Tonkon Torp helps seed sustainability at Gunderson.
Bend energy leader brings passion for efficiency and renewable energy to the nonprofit.
Event in Forest Grove marks recognition of Global Food Safety Initiative Certification.