Home Must Reads Most merchants won't run daily deals

Most merchants won't run daily deals

| Print |  Email
Must Reads
Wednesday, January 04, 2012

A new survey revealed that most businesses that partnered with daily deal sites in the past would not do it again in the next six months.

After the poll results were released, Groupon's stock dropped by over 6%.

While the survey data show that three-quarters of the merchants polled plan on offering no more than one daily deal over the next six months, it doesn’t mean that Groupon or the daily deal market as a whole is hurting. The businesses surveyed aren’t necessarily suffering from the retail equivalent of “Groupon remorse,” or the regret some consumers feel when they realize how silly it was to buy a restaurant daily deal voucher when they already have a stack of unused vouchers. In fact, 8 in 10 of the merchants surveyed reported being satisfied with their participation in daily deal promotions.
More and more, though, businesses seem to carefully plotting if, when, and how it makes the most sense to go the Groupon or LivingSocial well as a means to drum up business in the future. Daily deals are costly to participating merchants: It’s been shown that only slightly more than half make money once the discount is factored in and the deal site takes its cut. This is the case even though a sizeable chunk of daily deal vouchers (perhaps 20% or 30%) are never redeemed.

Read more at Time.

{biztweet}groupon{/biztweet}

 

More Articles

College Hacker

September 2014
Wednesday, August 27, 2014
BY KLINT FINLEY

Treehouse CEO Ryan Carson builds a 21st-century trade school.


Read more...

Tight and Loose

September 2014
Wednesday, August 27, 2014
BY JENNIFER MARGULIS

As schools implement more rigorous academic standards, holistic and flexible approaches to K-12 education flourish.


Read more...

Report Card

September 2014
Tuesday, August 26, 2014

Strong public schools shore up the economy, survey respondents say. But local schools demonstrate lackluster performance.


Read more...

Portland rises

News
Monday, August 18, 2014

IMG 2551Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.


Read more...

Private liberal arts education: superior outcomes, competitive price

Contributed Blogs
Tuesday, August 26, 2014
0826 thumb collegemoneyBY DEBRA RINGOLD | OP-ED CONTRIBUTOR

Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?


Read more...

Buyer's Remorse

September 2014
Tuesday, August 26, 2014

Parents and students paying for college today are like homeowners who bought a house just before the housing bubble burst.


Read more...

Video: The 100 Best Survey

News
Thursday, August 28, 2014

100-best-logo-2015 500pxw-1OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS