Oregon winemakers innovate to make ends meet

| Print |  Email
Must Reads
Tuesday, January 03, 2012

Although sales continue to grow, Oregon winemakers are forced to be creative to make up for declining price points and margins.

The Dalles winemakers Molli and James Martin designed single-serving, pressure-sealed wine packaging.

The 187-ml (6.3-ounce) container is equivalent to one-fourth of a bottle of wine, or a bit more than a standard glass pour, and the cup is attractive and easy to grasp and sip from. The packaging method, which is modeled after fresh-produce packages, does not require the addition of sulfur, which can impart off aromas to wines. Having built their own bottling line at the mill, they are now selling their unique by-the-glass packaging to other wineries. 
Meanwhile, their own by-the-cup wine called "Copa Di Vino" -- a slightly skewed spelling of the Italian coppa di vino for "glass of wine" -- is taking off. At roughly $3 apiece, it's sold at no-glass venues such as the Getty Museum in Los Angeles and the Gorge Amphitheatre, where "I've seen people scrambling through the seats after a concert, trying to get a full set," says James Martin. 
Over the past year, Copa Di Vino has been picked up by distributors in 40 states; sales have grown by 680 percent, according to the Martins. Interestingly, Copa Di Vino has primarily partnered with beer distributors (almost exclusively Anheuser-Busch) rather than wine distributors because of the size and portability of the product.

Read more at OregonLive.com.

Read more about Copa Di Vino from Oregon Business.

{biztweet}oregon wine{/biztweet}

 

 

More Articles

Change at the pump?

The Latest
Tuesday, May 26, 2015
001thumbBY JASON E. KAPLAN | STAFF PHOTOGRAPHER

New Jersey and Oregon are the only two states in the U.S. that ban self serve gas stations. But these two holdouts may be ready to give up the game. New Jersey is considering legislation that would lift the state's ban on pumping your own gas. Oregon is considering smaller scale changes.


Read more...

6 development projects reshaping Bend

The Latest
Thursday, April 09, 2015
bendthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Bend has reclaimed its prerecession title as one of the fastest growing cities in the country.


Read more...

The Good Hacker

May 2015
Friday, April 24, 2015
BY CHRIS HIGGINS

As digital security breaches skyrocket, a cybersleuth everyman takes center stage.


Read more...

Biker dreams

The Latest
Friday, May 15, 2015
bike at ater wynn-thumbBY KIM MOORE | RESEARCH EDITOR

The Portland Bureau of Transportation is seeking input from businesses on a $5.5 million initiative to create a network of biking, transit and pedestrian trails within Portland’s central city.


Read more...

The Green Paradox

June 2015
Friday, May 22, 2015
BY EMILY LIEDEL

Inside the topsy-turvy world of corporate sustainability rankings.


Read more...

6 things to know about the Amtrak Cascades route

The Latest
Friday, May 22, 2015
thumb3BY JACOB PALMER | DIGITAL NEWS EDITOR

The recent tragedy in Philadelphia has called attention to Amtrak and the nation's woefully underfunded rail service. Here are six facts about the Amtrak Cascades corridor between Eugene and Vancouver B.C. 


Read more...

An uncertain future

Guest Blog
Thursday, May 21, 2015
norristhumbBY JASON NORRIS | GUEST BLOGGER

Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS