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Oregon winemakers innovate to make ends meet

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Tuesday, January 03, 2012

Although sales continue to grow, Oregon winemakers are forced to be creative to make up for declining price points and margins.

The Dalles winemakers Molli and James Martin designed single-serving, pressure-sealed wine packaging.

The 187-ml (6.3-ounce) container is equivalent to one-fourth of a bottle of wine, or a bit more than a standard glass pour, and the cup is attractive and easy to grasp and sip from. The packaging method, which is modeled after fresh-produce packages, does not require the addition of sulfur, which can impart off aromas to wines. Having built their own bottling line at the mill, they are now selling their unique by-the-glass packaging to other wineries. 
Meanwhile, their own by-the-cup wine called "Copa Di Vino" -- a slightly skewed spelling of the Italian coppa di vino for "glass of wine" -- is taking off. At roughly $3 apiece, it's sold at no-glass venues such as the Getty Museum in Los Angeles and the Gorge Amphitheatre, where "I've seen people scrambling through the seats after a concert, trying to get a full set," says James Martin. 
Over the past year, Copa Di Vino has been picked up by distributors in 40 states; sales have grown by 680 percent, according to the Martins. Interestingly, Copa Di Vino has primarily partnered with beer distributors (almost exclusively Anheuser-Busch) rather than wine distributors because of the size and portability of the product.

Read more at OregonLive.com.

Read more about Copa Di Vino from Oregon Business.

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