Sponsored by George Fox University
Home Must Reads Oregon winemakers innovate to make ends meet

Oregon winemakers innovate to make ends meet

| Print |  Email
Must Reads
Tuesday, January 03, 2012

Although sales continue to grow, Oregon winemakers are forced to be creative to make up for declining price points and margins.

The Dalles winemakers Molli and James Martin designed single-serving, pressure-sealed wine packaging.

The 187-ml (6.3-ounce) container is equivalent to one-fourth of a bottle of wine, or a bit more than a standard glass pour, and the cup is attractive and easy to grasp and sip from. The packaging method, which is modeled after fresh-produce packages, does not require the addition of sulfur, which can impart off aromas to wines. Having built their own bottling line at the mill, they are now selling their unique by-the-glass packaging to other wineries. 
Meanwhile, their own by-the-cup wine called "Copa Di Vino" -- a slightly skewed spelling of the Italian coppa di vino for "glass of wine" -- is taking off. At roughly $3 apiece, it's sold at no-glass venues such as the Getty Museum in Los Angeles and the Gorge Amphitheatre, where "I've seen people scrambling through the seats after a concert, trying to get a full set," says James Martin. 
Over the past year, Copa Di Vino has been picked up by distributors in 40 states; sales have grown by 680 percent, according to the Martins. Interestingly, Copa Di Vino has primarily partnered with beer distributors (almost exclusively Anheuser-Busch) rather than wine distributors because of the size and portability of the product.

Read more at OregonLive.com.

Read more about Copa Di Vino from Oregon Business.

{biztweet}oregon wine{/biztweet}

 

 

More Articles

The business of running a food cart

News
Thursday, June 05, 2014
OBM1BY HANNAH WALLACE | OB BLOGGER

What does it take to launch and run one of these mobile food businesses?  


Read more...

Understanding Oregon medical marijuana dispensary tenants

News
Friday, June 13, 2014
061314 thumb grassrentBY CLIFF HOCKLEY | OB GUEST BLOGGER

This article summarizes the key considerations a building owner must keep in mind when thinking about leasing to a medical marijuana dispensary.


Read more...

Risks & rewards of owning triple net investments

Contributed Blogs
Thursday, July 24, 2014
NNNinvestmentBY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR

With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.


Read more...

South Waterfront's revenge

News
Thursday, July 24, 2014
MoodyAveBY LINDA BAKER | OB EDITOR

Remember the naysayers?  Those who called the South Waterfront aerial tram a boondoggle?  Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?


Read more...

Who said we should sell in May?

Contributed Blogs
Friday, July 18, 2014
BullMarketBY JASON NORRIS | OB GUEST CONTRIBUTOR

Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”


Read more...

Interview: Dr. Mark Goulston

Contributed Blogs
Thursday, July 10, 2014
JustListenBY TOM COX | OB BLOGGER

Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.


Read more...

Creating a culture of compliance

Business tips
Thursday, June 19, 2014
DataBY MONICA ENAND | GUEST CONTRIBUTOR

Nine tips for building habits among employees to respond when needed.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS