Home Must Reads Fans line up for Air Jordan XI reissue

Fans line up for Air Jordan XI reissue

| Print |  Email
Must Reads
Friday, December 23, 2011

Fans of Nike's sneakers lined up for hours in the cold around the country to get a pair of the Air Jordan XI reissue.

Years after NBA All-Star Michael Jordan retired, his signature shoes are as popular as ever, generating about $1 billion in sales annually. Jordan Brand shoes are largely responsible for Nike's dominant position in basketball shoe sales, far outpacing sales of active players with Nike shoe deals such as Kobe Bryant, LeBron James and Kevin Durant. 
Air Jordan collectors -- a demographic of mostly 18 to 25 year old males -- definitely find the shoes aesthetically pleasing. The Air Jordan XI, with its black patent-leather accents on white, is their perfect choice any social occasion, from weddings to proms. 
First introduced in 1996, the Air Jordan XI being released this morning is identical to the original.

Read more at OregonLive.com.

{biztweet}air jordan{/biztweet}

 

More Articles

Election Season

November/December 2014
Wednesday, October 22, 2014

We didn’t intend this issue to have an election season theme. But politics has a way of seeping into the cracks and fissures.


Read more...

The Rail Baron

October 2014
Thursday, September 25, 2014
BY LINDA BAKER

Oil is gushing out of the U.S. and Canada, and much of it is coming from places that don’t have pipeline infrastructure. So it’s being shipped by rail.


Read more...

Innovation: a critique

News
Wednesday, October 08, 2014
1008 innovation thumbBY LINDA BAKER | OB EDITOR

A Design Week panel discussion raises questions about how innovative we really are.


Read more...

Books Rule

October 2014
Thursday, September 25, 2014
BY JON BELL

Powell's stays relevant in the digital age.


Read more...

The short list: 5 companies making a mint off kale

The Latest
Thursday, November 20, 2014
kale-thumbnailBY OB STAFF

Farmers, grocery stores and food processors cash in on kale.


Read more...

The Bookseller

November/December 2014
Wednesday, October 22, 2014
BY AMY MILSHTEIN

Everyone knows college is expensive, but a look at the numbers brings that into sharp — and painful — focus.


Read more...

The Backstory

October 2014
Thursday, September 25, 2014

In our cover story this month, Wendy Collie, CEO of New Seasons Market, and Kim Malek, owner of Salt & Straw, discuss their rapidly growing businesses and Portland’s red hot food scene. The conversation provides an interesting lens through which to explore trends in the grocery store and restaurant sectors.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS