Portland startup partners with Vevo

Portland startup partners with Vevo

Vadio Inc., a startup that aims to turn Internet listeners into viewers, will partner with music-video website to help Web radio services host music videos.

"What we're doing is taking any audio stream, something like iHeartRadio, Pandora or Spotify, and evolving it to video," Vadio Chief Executive Officer Bryce Clemmer said in an interview. "Most content delivered through services like Pandora is audio content, and that's been very hard to monetize profitably."

Read more at OregonLive.com