UO seeks new sports product-focus grad programs

UO seeks new sports product-focus grad programs

The University of Oregon wants to create two new sport product-related master's degrees — in product design and the management of product design teams.

To animate the programs, the UO business and architecture schools are proposing a “cluster hire” of four professors: two in product design, one in marketing strategy and retailing, and one in product development management.

The cluster of professors would play to the Portland area concentration of athletic and outdoor firms, said Jim Bean, senior associate dean for academic programs at the Lundquist College of Business.

In the public’s mind, Nike tends to dominate, but the Portland metro area also is home to Columbia Sportswear, adidas, KEEN, Under Armour, Oakley, Deviation, Handful, RYZ and Dakine.

Read more at the Register-Guard