Nike promotes longtime executive to head of Nike Stores

Nike promotes longtime executive to head of Nike Stores

Heidi O'Neill has been named the vice president and general manager of Nike Stores; she will be responsible for overseeing the brand's global retailing.

"O'Neill will be responsible for further elevating consumers' experience of the Nike Brand at retail including development of new store concepts," the company said in a news release posted to its website Thursday evening.

O'Neill, 49, joined Nike in 1998 as a marketing director for apparel. Most recently, she has been vice president and general manager of Nike Women's.

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