Home Must Reads Adidas introduces fitness wrist device

Adidas introduces fitness wrist device

| Print |  Email
Must Reads
Thursday, July 10, 2014

The company's fitness wristband — FIT SMART — has a built-in heart rate monitor.

"It's one thing to know how you're exercising," said Paul Gaudio, general manager of digital sports at Adidas, "it's another thing to know how your heart responds to that exercising."

FIT SMART stores up to 10 hours of workout data and syncs with the miCoach platform using Bluetooth on the user's mobile phone. The app offers training advice as well as helping set training goals based on performance.

The FIT SMART will retail for $199. By contrast, on Amazon, the Nike+ Fuel Band ranges from $83 to $299.99; Fitbit Flex Wireless Activity Wristband is $99.95; and the UP Jawbone ranged from $77.50 to $137.22.

Read more at OregonLive.com

 

More Articles

Election Season

November/December 2014
Wednesday, October 22, 2014

We didn’t intend this issue to have an election season theme. But politics has a way of seeping into the cracks and fissures.


Read more...

Healthcare pullback

News
Thursday, November 20, 2014
112014-boehnercare-thumbBY JASON NORRIS | OB CONTRIBUTOR

Each month for Oregon Business, we assess factors that are shaping current capital market activity—and what they mean to investors. Here we take a look at two major developments regarding possible rollbacks of the Affordable Care Act (ACA).


Read more...

The clean fuels opportunity

News
Monday, November 10, 2014
111014-dirtyfuel-thumbBY KIM MOORE | OB RESEARCH EDITOR

A market for low-carbon transportation fuels has a chance to flourish in Oregon if regulators adopt the second phase of the state’s Clean Fuels Program.


Read more...

Woman of Steel

November/December 2014
Wednesday, October 22, 2014
BY LINDA BAKER

Tamara Lundgren tackles the challenges—without getting trampled.


Read more...

Books Rule

October 2014
Thursday, September 25, 2014
BY JON BELL

Powell's stays relevant in the digital age.


Read more...

What I'm Reading

October 2014
Thursday, September 25, 2014

Nick Herinckx, CEO of Obility, and Jake Weatherly, CEO of SheerID, share what they've been reading.


Read more...

October surprise

News
Sunday, October 12, 2014
roundup-logo-thumb-14BY LINDA BAKER

Cylvia Hayes, tabloid vs. watchdog journalism and the looming threat of a Cascadia earthquake.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS