San Francisco brewery hires Portland ad agency

San Francisco brewery hires Portland ad agency

Anchor Brewing Co. selected NORTH as its agency of record.

NORTH will be working with Anchor to build awareness of the brewery and its portfolio as it continues to grow its California base, as well as its national and export markets, the agency said in a news release.

Michael Sargeant, senior marketing manager at Anchor Brewing said, "As America’s first craft brewery, Anchor has a rich history, pioneering spirit and unwavering craftsmanship. It’s a one-of-a-kind brewery and we’ve been looking for a partner to help us tell our story. We selected NORTH because of their affinity for craft beer values, the depth of their insights and their track record of developing creative, engaging programs.”

Mark Ray, a founding partner at NORTH, said "Anchor Brewing is the original craft brewer, and that prestigious legacy makes them a dream company for a shop like ours. We're honored and thrilled they chose us to help tell their story."