Digimarc speeds up grocery lines

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Friday, January 24, 2014

The company's watermark technology can scan over 30 items a minute.

The traditional barcode has to be placed a certain way for the scanner to see it. With Digimarc's invisible watermark, the barcode information is distributed all over the surface of the packaging. It means the checker doesn't have to worry about where the barcode is -- just swipe.

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