Springfield mall moves ahead with redevelopment

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Monday, December 09, 2013

New documents detail what the redeveloped Gateway Mall in Springfield may look like.

Rouse did recently release additional information about its plans for its malls in a presentation to investors. Rouse, a publicly traded company on the New York Stock Exchange, told investors that it is converting excess “in-line space” — industry jargon for the smaller retailers that line the hallways between the bigger anchor stores — into space for big-box retailers to increase occupancy and sales. That’s exactly what it’s proposing to do at Gateway Mall, according to filed plans. Rouse would eliminate small spaces that are either empty or occupied by small retailers, and bring big-box retailers into those areas.

Rouse also indicated to investors that it is attempting to improve the overall mall experience at its malls to attract more shoppers and increase the time they spend at the mall. The improvements include free Wi-Fi, cushy seating and upgraded lighting.

Read more at The Register-Guard.

 

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