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Columbia Sportswear introduces TurboDown

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Tuesday, November 12, 2013

Columbia Sportswear revealed a line of jackets with TurboDown, a material the company calls a more affordable alternative to down insulation.

The Washington County outdoor gear company says its new system called "TurboDown," or Performance Enhanced Down, is a "down jacket on steroids". Essentially the company has combined two of its existing technologies – synthetic Omni-Heat thermal insulation and Omni-Heat Reflective linings – with down.

Down prices have escalated rapidly along with products insulated with the material, Columbia says in a news release. A pound of white goose down that cost about $12 in 2009 sold for around $39 in 2013, an increase of 325 percent.

Read more at OregonLive.com.

 

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Old power works like a currency. It is held by few. Once gained, it is jealously guarded, and the powerful have a substantial store of it to spend. It is closed, inaccessible, and leader-driven. It downloads, and it captures.

New power operates differently, like a current. It is made by many. It is open, participatory, and peer-driven. It uploads, and it distributes. Like water or electricity, it’s most forceful when it surges. The goal with new power is not to hoard it but to channel it.

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That sounds like a call to arms. Or a New Year’s resolution. Old power or new, the goals are the same: to be a force for positive change in the world. Happy 2015!

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