Keen introduces first clothing line

Keen introduces first clothing line

Portland-based Keen footwear launched a clothing line last week.

Keen officials have contemplated a clothing line for about six years. Design, sourcing and other nitty-gritty details have been underway for a couple of years.

To start out, the clothing is being sold just on Keen's direct channels: its "garages" in Portland (the ground floor of the company's Pearl District headquarters), San Francisco and Tokyo, and on the Keen website. That's to assess consumer demand, Keen spokeswoman Linda Balfour said.

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