The Portland Trail Blazers will now determine single game ticket prices using dynamic pricing.
Dynamic pricing means that there’s no set price for single-game tickets. Instead, mathematical formulas will set different prices for each game. Variables like “Opponent” and “Day of the Week” will move the price up or down.
“And now competing with the secondary market, where there’s a lot of reselling going on, we need to be able to compete in terms of ticket pricing on a nightly basis. So in the past, if we didn’t have the opportunity to reduce our price for a weaker opponent, let’s say, our fans might go to a secondary site,” Ircandia said.
Read more at OPB.