Sponsored by Oregon Business

ForkFly startup relaunching as CloudEngage

| Print |  Email
Must Reads
Friday, October 25, 2013

Portland startup Forkfly is starting over as CloudEngage, with $2.5 million in backing. Forkfly connected newspapers and other traditional media with online advertising.

“It’s bittersweet,” said Paul Wagner, chief executive of both companies. ForkFly wasn’t able to find a market in traditional media, he said, but Wagner feels he has an opportunity to connect consumers directly to retailers instead.

So he is starting over, folding ForkFly into the new business. Cowles Publishing Co., the Spokane company that produces the Spokesman-Review newspaper and was ForkFly’s biggest backer, is investing $2.5 million for the new beginning.

Startups frequently change course, sometimes dramatically, as they test the concept that launched their business. But makeovers this large are rare, and are even more unusual when original investors sign on for a do-over.

Read more at OregonLive.com.

 

More Articles

Uncertainty about convention center hotel could cost Portland an NBA All-Star Game

The Latest
Wednesday, February 18, 2015
463545460BY JACOB PALMER | OB DIGITAL NEWS EDITOR

NBA commissioner: "I would love to end up having an All-Star Game in Portland. It's really just a function of ensuring that we can fit in town."


Read more...

Tweeting Portland's State of the City address

News
Friday, January 30, 2015
Screen Shot 2015-01-30 at 3.08.19 PMBY JACOB PALMER | OB DIGITAL NEWS EDITOR

For those who were working, here are a few highlights of Charlie Hales' State of the City address.


Read more...

How Oregon will survive the loss of Hanjin

March 2015
Friday, February 20, 2015
BY JOE CORTRIGHT | OB CONTRIBUTOR

"Shipping containers to Portland is like waiting for a bus that travels once a day."


Read more...

Party Like It’s 1999

Contributed Blogs
Wednesday, February 25, 2015
pets-com-sock-puppetBY JASON NORRIS, CFA | OB GUEST BLOGGER

Pets.com, GeoCities, eToys, and WorldCom … blasts-from-the-past that all signify the late 1990s Internet bubble. Yet we believe the dynamics of the market, specifically in technology stocks, are much different today than it was during the late 1990s.


Read more...

2015 100 Best companies announced

The Latest
Friday, February 27, 2015
IMG 0022cneditBY OB STAFF

The 100 Best list recognizes large, medium and small companies for excellence in work environment, management and communications, decision-making and trust, career development and learning, and benefits and compensation.


Read more...

Grassroots movement pursues carbon bills

News
Tuesday, February 24, 2015
eventthumbBY KIM MOORE | OB RESEARCH EDITOR

A partnership of a grassroots environmental organization and a youth group is striving to build community and business support for carbon price legislation.


Read more...

City announces plans for Portland summer-league baseball team

News
Tuesday, March 10, 2015
IMG 3888BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Baseball is returning to Portland and city officials are hoping economic opportunity comes with it.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS