Home Must Reads ForkFly startup relaunching as CloudEngage

ForkFly startup relaunching as CloudEngage

| Print |  Email
Must Reads
Friday, October 25, 2013

Portland startup Forkfly is starting over as CloudEngage, with $2.5 million in backing. Forkfly connected newspapers and other traditional media with online advertising.

“It’s bittersweet,” said Paul Wagner, chief executive of both companies. ForkFly wasn’t able to find a market in traditional media, he said, but Wagner feels he has an opportunity to connect consumers directly to retailers instead.

So he is starting over, folding ForkFly into the new business. Cowles Publishing Co., the Spokane company that produces the Spokesman-Review newspaper and was ForkFly’s biggest backer, is investing $2.5 million for the new beginning.

Startups frequently change course, sometimes dramatically, as they test the concept that launched their business. But makeovers this large are rare, and are even more unusual when original investors sign on for a do-over.

Read more at OregonLive.com.

 

More Articles

OB Video: Building trade ties with the EU

News
Monday, June 16, 2014
BritEmbCampionBY KIM MOORE | OB RESEARCH EDITOR

The Oregon economy could get a boost from a new trade agreement being negotiated between the U.S. and the European Union.


Read more...

2014 Best Green Companies to Work For announced

News
Wednesday, May 28, 2014

100BestGreenMore than 350 people turned out today for Oregon Business magazine’s sixth annual celebration of the 100 Best Green Companies to Work For in Oregon.


Read more...

The role of higher education as K-12 underperforms

Contributed Blogs
Friday, May 30, 2014
ThumbChalkboardBY DEBRA RINGOLD | OB GUEST CONTRIBUTOR

Since 1970 the performance of our public education system has steadily deteriorated.


Read more...

13 West Coast seafood species now 'sustainable'

News
Tuesday, June 03, 2014

Fishing OrBiz Fishing 0357 ADOBErgbCiting the transition to catch shares management as a key to rebuilding stocks and reducing bycatch, 13 species caught by the West Coast trawl fishery today earned designation from the Marine Stewardship Council (MSC) as sustainable.


Read more...

Creating a culture of compliance

Business tips
Thursday, June 19, 2014
DataBY MONICA ENAND | GUEST CONTRIBUTOR

Nine tips for building habits among employees to respond when needed.


Read more...

Green Your Workplace seminar held at Nines Hotel

News
Wednesday, May 28, 2014

GreenYourWorkplacelogoOBMOregon Business magazine's  "Green Your Workplace" seminar featured a panel of sustainability experts from small, medium and large organizations. The seminar drew 70 people and took place in the Nines Hotel this morning.


Read more...

Interview: Dr. Mark Goulston

Contributed Blogs
Thursday, July 10, 2014
JustListenBY TOM COX | OB BLOGGER

Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS