Sponsored by Energy Trust

ForkFly startup relaunching as CloudEngage

| Print |  Email
Must Reads
Friday, October 25, 2013

Portland startup Forkfly is starting over as CloudEngage, with $2.5 million in backing. Forkfly connected newspapers and other traditional media with online advertising.

“It’s bittersweet,” said Paul Wagner, chief executive of both companies. ForkFly wasn’t able to find a market in traditional media, he said, but Wagner feels he has an opportunity to connect consumers directly to retailers instead.

So he is starting over, folding ForkFly into the new business. Cowles Publishing Co., the Spokane company that produces the Spokesman-Review newspaper and was ForkFly’s biggest backer, is investing $2.5 million for the new beginning.

Startups frequently change course, sometimes dramatically, as they test the concept that launched their business. But makeovers this large are rare, and are even more unusual when original investors sign on for a do-over.

Read more at OregonLive.com.

 

More Articles

What I'm Reading

November/December 2014
Wednesday, October 22, 2014

Peter Lizotte at ACME Business Solutions and Roger Busse at Pacific Continental Bank share their favorite reads.


Read more...

Crowdfunding 2.0

News
Tuesday, December 02, 2014
120214-crowdfund-thumbBY LINDA BAKER

A conversation with attorney Erich Merrill about the latest way to raise money from large groups of people.


Read more...

Water World

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

Fred Ziari aims to feed the global population.


Read more...

The short list: 5 hot coffee shops for entrepreneurs

Contributed Blogs
Friday, November 14, 2014

CupojoeBY JESSICA RIDGWAY

Oregon entrepreneurs reveal their favorite caffeine hangouts.


Read more...

Healthcare Perspective

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

A conversation with Majd El-Azma, president and CEO of LifeWise Health Plan of Oregon, followed by the Healthcare Powerlist.


Read more...

Downtime

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Bob Dethlefs, CEO of Evanta, balances work and play.


Read more...

Top 10 stories of 2014

The Latest
Thursday, December 18, 2014
10-listthumbBY LINDA BAKER

2014 was a year of wild contradictions, fast-paced growth and unexpected revelations.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS