Nike focuses more on action sports

| Print |  Email
Must Reads
Friday, October 04, 2013

Nike is putting more effort into its smallest business category, action sports.

Granted, there are plenty of sporting-goods companies that would be satisfied with $495 million a year in wholesale revenue – the total recorded by action sports in the fiscal year that ended May 31, essentially unchanged from the previous year. Action sports accounted for only 2 percent of the $20.8 billion Nike Brand revenue pie. By comparison, Nike basketball accounted for $2.6 billion. (Total Nike revenue, taking everything into account, was $25.3 billion.)

Surfing, skateboarding and snowboarding arguably have had only a single generation of development in the youthful market sports companies crave. By contrast, Nike's bread-and-butter traditional sports of running, basketball, soccer and football have churned through multiple generations of athletes – and created a lot of potential consumers in the process.

Read more at OregonLive.com.

 

More Articles

The clean fuels opportunity

News
Monday, November 10, 2014
111014-dirtyfuel-thumbBY KIM MOORE | OB RESEARCH EDITOR

A market for low-carbon transportation fuels has a chance to flourish in Oregon if regulators adopt the second phase of the state’s Clean Fuels Program.


Read more...

Corner Office: Steve Tatone

January-Powerbook 2015
Saturday, December 13, 2014

Seven tidbits about the president and CEO of AKT Group.


Read more...

The short list: 4 companies engaged in a battle of the paddles

The Latest
Thursday, December 04, 2014
pingpongthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Nothing says startup culture like a ping pong table in the office, lounge or lobby.


Read more...

Healthcare pullback

News
Thursday, November 20, 2014
112014-boehnercare-thumbBY JASON NORRIS | OB CONTRIBUTOR

Each month for Oregon Business, we assess factors that are shaping current capital market activity—and what they mean to investors. Here we take a look at two major developments regarding possible rollbacks of the Affordable Care Act (ACA).


Read more...

See How They Run

January-Powerbook 2015
Friday, December 12, 2014
BY LINDA BAKER

Studying ground-running birds, a group that ranks among nature's speediest and most agile bipedal runners, to build a faster robot.


Read more...

The short list: 5 companies making a mint off kale

The Latest
Thursday, November 20, 2014
kale-thumbnailBY OB STAFF

Farmers, grocery stores and food processors cash in on kale.


Read more...

OB Poll: Wineries and groceries

News
Friday, October 24, 2014

24-winethumbA majority of respondents agreed: Local vineyards should remain Oregon-owned and quality is the most important factor when determining where to eat or buy groceries.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS