Home Must Reads Nike focuses more on action sports

Nike focuses more on action sports

| Print |  Email
Must Reads
Friday, October 04, 2013

Nike is putting more effort into its smallest business category, action sports.

Granted, there are plenty of sporting-goods companies that would be satisfied with $495 million a year in wholesale revenue – the total recorded by action sports in the fiscal year that ended May 31, essentially unchanged from the previous year. Action sports accounted for only 2 percent of the $20.8 billion Nike Brand revenue pie. By comparison, Nike basketball accounted for $2.6 billion. (Total Nike revenue, taking everything into account, was $25.3 billion.)

Surfing, skateboarding and snowboarding arguably have had only a single generation of development in the youthful market sports companies crave. By contrast, Nike's bread-and-butter traditional sports of running, basketball, soccer and football have churned through multiple generations of athletes – and created a lot of potential consumers in the process.

Read more at OregonLive.com.

 

More Articles

A Complex Portrait: Immigration, Jobs and the Economy

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE & KIM MOORE

Oregon Business reports on the visa squeeze, the skills gap and foreign-born residents who are revitalizing rural Oregon.


Read more...

The short list: 5 companies making a mint off kale

The Latest
Thursday, November 20, 2014
kale-thumbnailBY OB STAFF

Farmers, grocery stores and food processors cash in on kale.


Read more...

Reimagining education to solve Oregon's student debt and underemployment problems

News
Thursday, November 13, 2014
carsonstudentdept-thumbBY RYAN CARSON | OP-ED CONTRIBUTOR

How do we skill up our future technology workforce in a smart way to take advantage of these high-paying jobs? The answer shouldn’t focus only on helping people get a bachelor’s degree.


Read more...

Downtime

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Bob Dethlefs, CEO of Evanta, balances work and play.


Read more...

What I'm Reading

November/December 2014
Wednesday, October 22, 2014

Peter Lizotte at ACME Business Solutions and Roger Busse at Pacific Continental Bank share their favorite reads.


Read more...

100 Best Nonprofits announced

News
Thursday, October 02, 2014

100NP14logo4WebOregon Business magazine has named the sixth annual 100 Best Nonprofits to Work for in Oregon.


Read more...

Measure 91: What Oregon Businesses Need to Know

Contributed Blogs
Wednesday, October 15, 2014
91 thumbBY DIANE BUISMAN

Some common misconceptions employers have about marijuana.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS