Webtrends replaces CEO

Webtrends replaces CEO

Portland online analytics company Webtrends replaced its CEO with David Mitchell, an operating partner at Webtrends' owner.

Webtrends is one of Portland’s biggest technology companies, with annual revenues north of $100 million. Its roots date to the dot-com era, helping businesses track activity on their websites and gauge interest in their products online.

The company has increasingly emphasized social media and other online tools, but it hasn’t been growing quickly in recent years. Yoder had run Webtrends since 2008; previously, he had been a sales director and company vice president, and his ties to the business go back to 2001.

Read more at OregonLive.com.