Portland's small independent movie theaters evolve to survive.
Today, though, independent theaters face new obstacles. The ever-expanding range of home viewing options is a big one. And the increasing prevalence of "day-and-date" releases, in which a film is available on demand through cable TV or online, sometimes even before its Portland release, is another problem, especially when a lot of the movies released this way are the foreign and independent titles non-corporate theaters depend on.
Hollywood studios have adapted to these changes by going big and playing safe, betting on 3-D special effects and choosing sequels, remakes and adaptations of comic books, best-selling novels, video games and other known quantities over original ideas. National chains lure customers with an experience larger and louder than any home theater can provide.
Read more at OregonLive.com.