A new technology developed in Oregon lets diners scan a QR code and find out where their fish was caught and who caught it.
It's called Fish Trax Marketplace and it's as good as meeting the fishermen who landed the catch. Scan the code and there's the captain. Click another tab and there's the vessel. Tap a third and you'll meet the dealer. There's a place for leaving comments, too.
"This is really to build a community, open up communication and foster sustainable practices," said John Lavrakas, president of Advanced Research Corp., the developer of the service. "Let us tell the story of the fishermen and let the fishermen hear back from the public."
Read more at OregonLive.com.