New tech lets Oregonians know who caught their fish

| Print |  Email
Must Reads
Friday, August 16, 2013

A new technology developed in Oregon lets diners scan a QR code and find out where their fish was caught and who caught it.

It's called Fish Trax Marketplace and it's as good as meeting the fishermen who landed the catch. Scan the code and there's the captain. Click another tab and there's the vessel. Tap a third and you'll meet the dealer. There's a place for leaving comments, too.

"This is really to build a community, open up communication and foster sustainable practices," said John Lavrakas, president of Advanced Research Corp., the developer of the service. "Let us tell the story of the fishermen and let the fishermen hear back from the public."

Read more at OregonLive.com.

 

More Articles

It's a Man's Man's Man's World

May 2015
Friday, April 24, 2015
BY AMY MILSHTEIN

Male tech workers speak out on the industry's gender troubles.


Read more...

An uncertain future

Guest Blog
Thursday, May 21, 2015
norristhumbBY JASON NORRIS | GUEST BLOGGER

Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.


Read more...

The Good Hacker

May 2015
Friday, April 24, 2015
BY CHRIS HIGGINS

As digital security breaches skyrocket, a cybersleuth everyman takes center stage.


Read more...

Emperor of the Sea

April 2015
Friday, March 27, 2015
BY COURTNEY SHERWOOD | Photos by Jason E. Kaplan

Pacific Seafood, one of the world’s largest processors, is rebranding as a more transparent and consumer-friendly operation. A controversial CEO and monopoly accusations from coastal fishermen complicate the tale.


Read more...

Energy Stream

May 2015
Monday, April 27, 2015
BY LINDA BAKER

Oregon already ranks as the nation’s second largest generator of hydroelectric power. (Washington is No. 1). Now an elegant new installation in Portland is putting an unconventional, sharing economy twist on this age-old water-energy pairing. The new system, launched this winter, uses the flow of water inside city water pipes to spin four turbines that produce electricity for Portland General Electric customers. 


Read more...

Downtime with the director of Barley's Angels

May 2015
Monday, April 27, 2015
BY JACOB PALMER

Live, Work, Play with Christine Jump.


Read more...

Power Players

April 2015
Friday, March 27, 2015
BY ROBERT MULLIN

A new energy-sharing agreement sparks concerns about independence and collaboration in the region's utility industry.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS