After 18 years, the Trail Blazers' home arena will get a paid-for name, the Moda Center.
Moda Health -- a health and dental insurance company that operates in Oregon, Washington and Alaska and started as Oregon Dental Service in 1955 -- agreed to a 10-year contract. Terms were not disclosed, but the total value of the deal is believed to be about $40 million.
The Blazers had been one of four teams in the 30-team NBA that played in an arena without a naming-rights deal, along with New York's Madison Square Garden, the Palace of Auburn Hills near Detroit and the New Orleans Arena. The New Orleans Pelicans are actively shopping their arena naming rights.
Read more at OregonLive.com.