Ad campaign touts Cover Oregon

Ad campaign touts Cover Oregon

A multimillion-dollar state ad campaign debuts this week to raise awareness of Cover Oregon, the state's new health insurance marketplace.

The reforms are complicated and controversial. But you wouldn't know it from the first wave of the Oregon-centric ad campaign, which features snappy jingles, simple messages and feel-good artwork at a cost of $2.9 million.

Aside from its health-related slogan, the campaign goes conspicuously light on words like federal health reforms, insurance or the Affordable Care Act -- aka Obamacare. Instead, the ads describe Cover Oregon as "our healthcare marketplace." The idea is to avoid controversy and the polarized debate surrounding the federal law.

Read more at OregonLive.com.

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