Portland startup releases social analytics software

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Thursday, June 27, 2013

Portland startup Tellagence launched a new social analytics software product, Tellagence Discover, that searches Twitter to figure out what people are saying about a company.

"How does a brand or marketer filter through all that noise to get to what they need to get?" [CEO Matt] Hixson says. "Our product shows what's emerging online."

Users go to the company's website and type in as many as three words on a topic or category. Then a special behavioral analytics algorithm mines Twitter to produce words and themes trending on that subject. The search takes up to 24 hours.

Read more at OregonLive.com.

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