Hispanic food market grows

Hispanic food market grows

Demand for Hispanic food, like Eugene's De Casa Fine Foods' salsa, is growing in Lane County and across the U.S.

“Cinco de Mayo is our single biggest day of the year for salsa sales, even bigger than Super Bowl and 4th of July,” said Lindsay Stubble­field, operations manager, of the family owned Eugene food maker. “Our sales for Cinco de Mayo week are 40 percent higher than our normal weekly average.”

The Hispanic food market is a $9.2 billion market annually nationwide, and growing, according to a recent report by Mintel Group, a London-based international market research firm. Sales increased by 9.2 percent from 2007 to 2012, with most of the growth in the early part of the period, according to Mintel. It is projecting the market will grow 13.9 percent from 2012 to 2017 — good news for the Lane County companies that produce Hispanic foods.

Read more at The Register-Guard.

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