Portland Timbers sell out again

Portland Timbers sell out again

The Portland Timbers registered their 39th consecutive sellout this week.

Every season ticket has been claimed, the waiting list is substantial and the team has registered a buzz not only in Portland but with other MLS teams.

But that's not the way it works in sports marketing -- at least not when it's done well. Working in professional sports, as any other entertainment field, might look like fun and games from the outside. But from the cubicles inside Jeld-Wen Field, employees say turning in winning financial performance is more grind than glamour.

Read more at OregonLive.com.