The Portland Timbers registered their 39th consecutive sellout this week.
Every season ticket has been claimed, the waiting list is substantial and the team has registered a buzz not only in Portland but with other MLS teams.
But that's not the way it works in sports marketing -- at least not when it's done well. Working in professional sports, as any other entertainment field, might look like fun and games from the outside. But from the cubicles inside Jeld-Wen Field, employees say turning in winning financial performance is more grind than glamour.
Read more at OregonLive.com.