Marketing and media

Marketing and media
Olympics give Nike’s China sales a huge boost
November 2008
Saturday, November 01, 2008

NikeBeijing

 

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Tactics: The tracker
November 2008
Saturday, November 01, 2008

PaulRosenbaumWe don’t know who you are, but we know what you are watching.

 

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Don’t ask; read my Twitter
October 2008
Wednesday, October 01, 2008

In early September, Inverge — an “interdisciplinary thought-leader event” as organizers call it — took place in the Gerding Theater in Portland’s Pearl District.

 

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Don’t cut marketing when things get slow
October 2008
Wednesday, October 01, 2008

It’s fiscally tempting to scale back the marketing budget of your business in lean times, even though doing so may only cause more pain.

 

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