Marketing and media

Marketing and media
Oregon beer companies react to Super Bowl ads
Must Reads
Tuesday, February 03, 2015

Pacific Northwest craft breweries rebut Budweiser ad; W+K's commercials draw mixed reactions; racy Carl's Jr. spot misses Beaver State; Nationwide ad misses the mark.

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Jive unveils trio of mobile apps after eight-year hiatus
Must Reads
Tuesday, February 03, 2015

The company called it their "first major product launch ... since 2007."

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Portland Chronicle covers Portland demolition debate
Must Reads
Monday, February 02, 2015

The site maintains a list of demolition projects throughout the city.

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Portland companies get in on Super Bowl hype
Must Reads
Wednesday, January 28, 2015

Wieden+Kennedy has three clients who purchased ad time; an app developed in the Rose City will gauge viewers' reactions to the expensive commercials.

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Northwest companies use online tools for real time feedback
Must Reads
Tuesday, January 20, 2015

A media measurement company reaches deal with Kantar Shopcom for retail data; TinyPulse tracks employee sentiment in Oregon company.

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