|| Print ||
|Thursday, November 15, 2012|
BY LINDA BAKER
A number of the speakers at the annual Small Business Innovation Research (SBIR) and Small Business Technology Transfer conference were recently featured on the pages of Oregon Business. Others gave talks on themes the magazine has covered in the past few months. The result was a conference that felt a little like déjà vu for this managing editor while also underscoring the growing role of innovation as a national economic development strategy.
SBIR is a federal program that supports science and technology innovation by awarding research dollars to eligible small businesses. Attendees at the three-day conference, which continues today, included entrepreneurs eager to network with program managers from different federal agencies, as well as private contractors, university researchers and staff, and service providers.
Intel technology futurist Sandhiprakash Bhide kicked off Day 2 with a plenary talk titled “Everything is Smart.” Bhide described a future in which every single object and machine — cars, bikes, buildings, food, medicine — will be embedded with some kind of sensor that will be able to communicate not only with the users but with other objects/machines as well.
Smart technology will be necessary to solve critical problems in health care, transportation, security, energy management, and agriculture, said Bhide. In turn, that need will fuel demand for new businesses built around global sensing technology, data collection and analysis.
It all sounded a bit like Feeney Wireless, a Eugene based “machine-to-machine” company I wrote about in our current issue. Feeney develops wireless communications technologies that allow machines — from taxis, vending machines — to communicate with one another.
“As big as Intel is, Intel can’t do everything,” Bhide said. “We need ecosystem support and that support comes from small businesses.” Well, with over 70 employees and $16 million in revenue, Feeney isn’t exactly small.
The SBIR bioscience breakout session featured several medical device biotech companies. I wrote about one of the panelists, Gamma Therapeutics CEO David Eastman, as well as the panel moderator, Dennis McNannay, executive director of the Oregon Bioscience Association, in my blog a few weeks ago about the potential to realize biotech’s promise in Oregon.
One of the themes was about making the business case in the SBIR application. “It’s great to have technology and science,” said Eastman. “But you really have to persuade the committee where the product is going, where are you going to get money, and how you are going to manufacture it. You need to write a really excellent commercialization plan to complement the science.”
The session also included an intriguing discussion ostensibly about parsing the term “medical device” but actually about the rise of personalized medicine — and how innovation intersects with and shapes health care policy.
To be eligible for insurance reimbursement, medical devices must be approved by the FDA, said William New, chairman of The Novent Group, a Palo-Alto based consulting firm. And yet, the highest growth areas in the world today are medical products that are not officially medical devices, said New, citing the “huge amount” of telemedicine used on cell phones.
In OB’s July issue, I wrote a cover story about Medford resident Mike Green, one of the founders of America21, a national organization that aims to bring black entrepreneurs into the “innovation economy.” Green’s cofounders, Chad Womack and Jonathan Holifield, were two of the panelists on the SBIR diversity panel, which focused on current policies and outreach targeting underserved communities.
The session began with a video produced by IDEAL Portland, a newly formed organization with a mission of “fostering an inclusive innovation economy” in Portland. IDEAL was founded by Dwayne Johnson, who had been working with Green on similar project, the Portland Urban Roundtable.
IDEAL is collaborating with America21, but even after talking briefly to Green, who was in the audience, I was a bit confused whether IDEAL was its own entity or a rebrand of the urban roundtable. The day before Green had emailed me a link to yet another video with inclusive innovation themes, the Scale Up Campaign, which was to debut last night at the governor’s innovation rally held at Wieden+Kennedy. There is a lot of strategizing going on, Green said.
The last session I attended was on commercially viable education technology games — an area now on the radar of the federal government, said Edward Mertz, SBIR program manager. Between 2008-2011, the U.S. Department of Education SBIR program funded eight game-based projects, he said.
The White House Office of Science and Technology Policy also started a federal working group on games this year. Subjects of interest include games supporting English as a second language, statistics and probability. The latter category would cover The Digits, a math web/app game I wrote about in a story about storytelling and digital technology in Portland’s film community.
I’m pointing out the overlap between people/ideas featured in OB and at the SBIR conference not because I think the magazine is on top of important business stories (we are) but because it’s clear that innovation isn’t just a Portland business story or an Oregon business story but a national story about entrepreneurs, big companies, universities and government working to commercialize science and technology innovation to enhance U.S. social and economic competitiveness.
I’ll drive the point home with two final quotes:
“There is a lot of sensing work taking place in China. I’m scared at the rate at which things are progressing in China — the amount of innovation happening there in making things smart. We just cannot afford to miss smart innovation.” — Sandhiprakash Bhide
“Innovation is a survival issue. Commercialized innovation is the best source for prosperity and wealth creation, and science-based innovation is the most durable and valuable.” — ONAMI executive director Skip Rung, who delivered the lunchtime keynote.
Monday, January 26, 2015
The day after this issue goes to press, the city of Medford will host its annual business conference. The event features Minoli Ratnatunga, co-author of the Milken Institute’s annual “Best-Performing Cities” report. Preliminary data suggests that Medford is likely to retain its No. 1 ranking among best-performing small cities for having a higher concentration of high-tech firms than the national average.
Wednesday, January 14, 2015
BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR
Startups in the growth phase are associated with a fresh infusion of capital — human and financial — a curiosity factor and products to disrupt the market and drive demand. Portland’s economy gives off the same aroma.
Saturday, December 13, 2014
A look-in on the life of Norris & Stevens' president, plus an abridged Powerlist for the best commercial real estate firms.
Friday, January 02, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
The University of Oregon football team looked unstoppable on the field Jan. 1 — and the university is reaping the benefits of the new postseason format.
Thursday, December 11, 2014
BY JESSICA RIDGWAY
Lawger upends the typical hourly based fee model by letting clients determine the cost.
Thursday, January 29, 2015
BY JASON NORRIS | OB GUEST BLOGGER
Active vs. passive investing: what you need to know.
Friday, December 12, 2014
BY LINDA BAKER
A conversation with Oregon state economist Josh Lehner.
Real Time - Oregon Business
Tweets by @OregonBusiness
|Will Medford Ever Be Cool?|
|The Carbon Calculus|
|Raising the Stakes|
|The Human Factor|
|Which Way to Chinatown?|
|McDonalds' head man steps down|
|Washington company recalls tainted beef|
|Commercial jet demand bolsters Boeing |
|Apple augments record quarter by shorting memory|
|Microsoft, Caterpillar woes lead Dow decrease|
|US consumer confidence continues to rise|
|Radical party's election win in Greece creates shockwaves|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
hubbub health uses behavior change science to rethink wellness programs.
In Ashland, a public-private partnership results in online resources to help diversify the local economy.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
If you have given a former employee access to your company’s electronic information by virtue of assigning a desktop or laptop computer and you suspect he or she of having taken electronically stored data, there are several steps to follow to preserve electronic forensic evidence from spoliation.
The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.