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|Wednesday, May 30, 2012|
BY LINDA BAKER
Everyone has an opinion about Facebook’s IPO mess and what it means for the Zuckerberg enterprise, tech IPOs and civilization as we know it.
For Astrid Scholz, executive vice president at Ecotrust, Facebook’s botched public offering yields two lessons.
The first is pragmatic: "You can’t make money off platforms per se." Successful digital companies, like Apple, Amazon, sell tangible products and services, she says.
Her second conclusion is more provocative. Internet business models typically revolve around one of three things: getting more eyeballs on the page, selling things or meeting people. But that phase of technology is running its course, says Scholz. The next phase will be to create software solutions "that actually do useful things.”
Here one catches the whiff of the moralist. After all, one person’s use value is another person’s junk.
Yet Scholz’ point is well taken. Are Facebook, Google and the dizzying array of mobile apps actually creating value? How can we harness the power of the digital world to activate social change — and then monetize that effot with innovative business models?
I spoke with Scholz last month as I was researching my June cover story on green transformation; we followed up with another chat this week. (The Facebook IPO was just a happy coincidence).
In the past few years, Ecotrust has been developing or co-developing its own digital tools, several focused on nurturing a more sustainable, or resilient, marine and fisheries sector. “The questions we were asking weren’t addressed by Windows or Google, so we decided to build them ourselves,” Scholz says.
These tools include Digital Deck, a mobile technology tool that provides real-time access to catch information — collected from the boat deck — to help consumers, wholesalers and conservationists learn if fish is sustainably harvested. Another is Marine Map, a web-based open source platform that helps users, including fisherman and conservationists, visualize social ecological, and regulatory features of the marine environment.
These technologies serve a variety of data collection and consumer functions, offering marine planners fine grained information about the ocean environment and potentially offering more information to the consumer about the origins and quality of the fish they are buying. To that end, Ecotrust’s tools are similar to the "Smart Farmer" trend described in my green story, in which emerging mobile apps enable farmers to convey information to consumers and regulators about environmental and food safety.
MarineMap won a 2011 Tech Award — an international award that honors companies and nonprofits using technology to “benefit humanity.”
Many things benefit humanity: food, water, clothes, games, even social networks. For Scholz, one of the lessons gleaned from the Facebook debacle is that the Internet "hasn't grown up yet." It’s also a call to arms: harness digital technology to create a new generation of web platforms and mobile apps that actually improve people's lives.
Linda Baker is managing editor of Oregon Business.
Friday, April 24, 2015
BY CHRIS HIGGINS
As digital security breaches skyrocket, a cybersleuth everyman takes center stage.
Wednesday, May 27, 2015
BY LINDA BAKER | EDITOR
More than 250 people turned out today for Oregon Business magazine’s seventh annual celebration of the 100 Best Green Companies to Work For in Oregon.
Friday, May 22, 2015
BY HANNAH WALLACE
Travelers have always come to Oregon for its natural beauty. But will the increasing popularity of agritourism, European-style hiking getaways and forest resorts relax Oregon's notoriously strict land-use laws?
Monday, April 27, 2015
BY JACOB PALMER
As a general rule, the more people with autism can be provided with visual cues, the better they will be able to understand and manage their environment. It’s a lesson Tom Keating learned well. The 61-year-old Eugene grant writer spent 31 years taking care of his autistic brother James, and in the late 1980s developed a spreadsheet that created a series of nonsense characters that grew or shrank depending on how much money James had in his account.
Monday, April 27, 2015
BY JACOB PALMER AND EILEEN GARVIN
A power lunch at Solstice Wood Fire Cafe & Bar.
Thursday, April 30, 2015
BY LINDA BAKER | EDITOR
Earlier this week we posted an article from our May issue: It’s a Man's Man’s Man’s World. The story covered the gender divide in tech from the perspective of male workers. Twitter didn’t like it.
Thursday, April 09, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Bend has reclaimed its prerecession title as one of the fastest growing cities in the country.
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Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
The Oregon Entrepreneurs Network (OEN) will be presenting its third annual Entrepreneurial Summit on Friday, June 5 at Castaway in Portland, Oregon.
On June 13th Mayor Charlie Hales will attend nonprofit organization Dream Change’s inaugural Love Summit and will introduce one of its keynote speakers, Dan Wieden of Wieden+Kennedy advertising agency.
34 spots for food, 17 places to sip, and 7 sites to choose a brew beckon visitors.