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|Wednesday, May 30, 2012|
BY LINDA BAKER
Everyone has an opinion about Facebook’s IPO mess and what it means for the Zuckerberg enterprise, tech IPOs, and civilization as we know it. For Astrid Scholz, executive vice president at Ecotrust, a market based environmental nonprofit, Facebook’s botched public offering yields two lessons. The first: “you can’t make money off platforms per se.” Instead, successful digital companies are those that actually sell tangible products and services: Amazon and Apple, for example.
Scholz’ second conclusion is more provocative. Most internet business models revolve around one of three things: getting more eyeballs on the page, selling things or meeting people. But perhaps “that phase of technology is running its course,” says Scholz. The next phase, she suggests, will be “to create software solutions that actually do useful things.”
Here one catches the whiff of the moralist. After all, one person’s use value is another person’s junk. Yet Scholz’ point is well taken. What value has been created by Facebook, Google and the dizzying array of mobile apps? How can we harness the power of the digital world to add more value — and then monetize that value with innovative business models?
I spoke with Scholz last month as I was researching my June cover story on green transformation; we followed up with another chat this week. (The Facebook IPO was just a happy coincidence). In the past few years, Ecotrust has been developing or co-developing its own digital tools, several focused on nurturing a more sustainable, or resilient, marine and fisheries sector. “The questions we were asking weren’t addressed by Windows or Google, so we decided to build them ourselves,” Scholz says.
These tools include Digital Deck, a mobile technology tool that provides real-time access to catch information — collected from the boat deck — to help consumers, wholesalers and conservationists learn if fish is sustainably harvested. Another is Marine Map, a web-based open source platform that helps users, including fisherman and conservationists, visualize social ecological, and regulatory features of the marine environment.
These technologies serve a variety of data collection and consumer functions, offering marine planners fine grained information about the ocean environment and potentially offering more information to the consumer about the origins and quality of the fish they are buying. To that end, Ecotrust’s tools are similar to the "Smart Farmer" trend described in my green story, in which emerging mobile apps enable farmers to convey information to consumers and regulators about environmental and food safety.
MarineMap won a 2011 Tech Award — an international award that honors companies and nonprofits using technology to “benefit humanity.”
Many things benefit humanity: food, water, clothes, games, even social networks. For Scholz, one of the lessons gleaned from the Facebook debacle is “the Internet hasn't grown up yet." It’s also a call to arms: harness digital technology to create a new generation of value added web platforms and mobile apps.
Linda Baker is managing editor of Oregon Business.
Wednesday, January 15, 2014
BY MIKE GREEN | OB BLOGGER
The problem with the issue of income inequality is that it’s typically an afterthought to a region’s economic planning, and not a core priority around which primary economic strategies revolve.
Thursday, February 27, 2014
Our 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.
Thursday, February 20, 2014
BY VIVIAN MCINERNY | OB BLOGGER
As retailers consolidate and newspapers fold, the business of modeling shifts to ad agencies, apparel companies and new media.
Tuesday, January 21, 2014
Hood River company MTMCare manages medications for eligible Medicare clients.
Friday, February 07, 2014
BY TOM COX | OB BLOGGER
President Obama's State of the Union address held lessons for all leaders.
Tuesday, January 21, 2014
Today the real estate cycle is on the move. For those who want cheap entertainment, there is no shortage of holes in the ground (with modern-day steam shovels) to peer into. So bring your lunch and watch the city grow.
Tuesday, January 21, 2014
BY JON BELL
Developers chase the rental market and change the face of Portland neighborhoods.
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Living in the beautiful Pacific Northwest means enjoying our wonderful surroundings, while remaining aware of the multiple types of natural disaster threats that we face: winter storms, windstorms, floods, landslides, earthquakes, volcanoes and tsunamis.“
Oregon State University's hospitality degree program invests in next-generation leaders.
Allowing individuals to access their own healthcare options has created more difficulty instead of making things easier. There are so many examples that illustrate why agents are more important than ever in helping businesses and individuals determine the healthcare coverage that best fits their need.
Barran Liebman is pleased to welcome Tyler Volm and Damien Munsinger as Associate Attorneys. Both Tyler and Damien represent employers and management in employment law litigation, and provide advice on a full range of employment law matters.
The 2014 World Trademark Review 1000 (“WTR”) recently named Lane Powell as one of the top trademark law firms in Oregon and Washington, and Lane Powell attorneys Kenneth R. Davis II, Parna A. Mehrbani, Frances M. Jagla and Paul D. Swanson as top individuals in the practice.
Capital Pacific Bank, a Portland-based community bank serving businesses, professionals and nonprofit organizations, today announced that it has earned recognition as a Certified B Corporation by B Lab, a nonprofit organization dedicated to building a community of socially responsible businesses. The bank is one of six financial institutions across the country to achieve B Corp status.