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|Friday, May 18, 2012|
BY LINDA BAKER
Five lessons from the Portland Webvisions conference held at the Oregon Convention Center this week.
1. Baratunde Thurston is a genius
The director of digital for The Onion delivered a hilarious keynote describing how the satirical publication is extending its brand across multiple media platforms.
• “I do a lot of service activities. Like live hate-tweeting all the Twilight movies. I live hate-tweet the movie in real time, with hatred in my heart.”
• After the Onion published the article, “Planned Parenthood opens $8 billion Abortionplex,” readers took the story and ran, eventually launching a Yelp site of the abortionplex. The site now boasts 273 reviews, including, says Thurston, a “pro and con discussion of the rock climbing hall… people were very excited about the salsa bar, one person was just frustrated because there were too many stairs. “
• Thurston’s new book, How to Be Black, features a video trailer in which he asks “experts who had been black their whole lives…critical questions about identity," such as "when they first realized they were black" and, "can you swim?”
2. Not all social media futurists are so ironic
Alessandro Madeddu and Miquel Guri, two earnest-looking Barcelona natives, talked about The Love Comes, a foundation that works with corporations to develop socially and environmentally responsible marketing and branding campaigns.
• “There is a lack of love in society, a lack of love in communication and marketing industry so we try and put some love into it,” said Maddeddu. In a previous life, the pair deployed their communication smarts “to help companies to sell soup and cars. But maybe you realize that’s not so ethical, or you can use your knowledge… to ensure everybody on this planet has a future.”
• “The key is to apply creativity. Everything is happening through social networks, the Occupy movement, Arab spring. If people can turn out a dictator in North Africa, what they could do to a brand?”
3. The user experience dominates, except in health care.
Today's consumers have access to restaurant reviews, hotel reviews, even reviews of people's homes and living rooms (on couchsurfing.com and airbnb.com). Meanwhile, customer oriented companies such as Nordstrom and Southwest Airlines soar, while Netflix, tone deaf, says presenter Peter Merholz, falters.
Then there's the health care industry, where, mired in the 20th century, it’s next to impossible to get reviews of physicians, hospitals and health care services. “There’s still a cultural context where the doctor can do no wrong, “ said presenter Peter Jones, a faculty member at Toronto's OCAD University and author of the upcoming Design for Care.
4. Lectures about sex and technology are not always sexy
Interaction design experts Chris Noessel and Nathan Hedroff delivered the afternoon keynote on sexual interfaces in science fiction.
Their presentation featured clips of “sex-related technologies” from Star Trek, Logan’s Run and other television shows and movies.
The presenters, authors of Make it So (sexy), identify four patterns: “augmented coupling, sex mediated with technology, sex with technology, and matchmaking technologies.”
The conclusion: “What we’re seeing in this category is there aren’t a lot of expectations about having sex with technology that aren’t moralized. It’s kind of a shame…there is a lot of opportunity to extend some interesting explorations. Could you have sex with a computer? Could you have sex with a network?”
Inquiring minds want to know.
5. Techies are too white, except for Baratunde Thurston
“The world doesn’t look like this room.” In a rare serious moment, Thurston said technology companies need to do a better job recruiting minorities into the fold. “It doesn’t have to do with being good or doing the right thing; it has to do with being smart. It’s just good business. To not have a wide range of backgrounds and perspectives makes you less relevant.”
Linda Baker is managing editor of Oregon Business.
Monday, July 07, 2014
BY TOM COX | OB BLOGGER
Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
Thursday, July 24, 2014
BY LINDA BAKER | OB EDITOR
Remember the naysayers? Those who called the South Waterfront aerial tram a boondoggle? Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?
Thursday, June 05, 2014
BY HANNAH WALLACE | OB BLOGGER
What does it take to launch and run one of these mobile food businesses?
Friday, June 13, 2014
BY CLIFF HOCKLEY | OB GUEST BLOGGER
This article summarizes the key considerations a building owner must keep in mind when thinking about leasing to a medical marijuana dispensary.
Thursday, July 10, 2014
BY TOM COX | OB BLOGGER
Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.
Thursday, June 12, 2014
BY ANDREA DURBIN | OB GUEST BLOGGER
Last week, the Obama administration took an important and welcomed step in the effort to protect the health and well-being of all Oregonians by limiting carbon pollution from existing power plants.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
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