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|Friday, May 18, 2012|
BY LINDA BAKER
Five lessons from the Portland Webvisions conference held at the Oregon Convention Center this week.
1. Baratunde Thurston is a genius
The director of digital for The Onion delivered a hilarious keynote describing how the satirical publication is extending its brand across multiple media platforms.
• “I do a lot of service activities. Like live hate-tweeting all the Twilight movies. I live hate-tweet the movie in real time, with hatred in my heart.”
• After the Onion published the article, “Planned Parenthood opens $8 billion Abortionplex,” readers took the story and ran, eventually launching a Yelp site of the abortionplex. The site now boasts 273 reviews, including, says Thurston, a “pro and con discussion of the rock climbing hall… people were very excited about the salsa bar, one person was just frustrated because there were too many stairs. “
• Thurston’s new book, How to Be Black, features a video trailer in which he asks “experts who had been black their whole lives…critical questions about identity," such as "when they first realized they were black" and, "can you swim?”
2. Not all social media futurists are so ironic
Alessandro Madeddu and Miquel Guri, two earnest-looking Barcelona natives, talked about The Love Comes, a foundation that works with corporations to develop socially and environmentally responsible marketing and branding campaigns.
• “There is a lack of love in society, a lack of love in communication and marketing industry so we try and put some love into it,” said Maddeddu. In a previous life, the pair deployed their communication smarts “to help companies to sell soup and cars. But maybe you realize that’s not so ethical, or you can use your knowledge… to ensure everybody on this planet has a future.”
• “The key is to apply creativity. Everything is happening through social networks, the Occupy movement, Arab spring. If people can turn out a dictator in North Africa, what they could do to a brand?”
3. The user experience dominates, except in health care.
Today's consumers have access to restaurant reviews, hotel reviews, even reviews of people's homes and living rooms (on couchsurfing.com and airbnb.com). Meanwhile, customer oriented companies such as Nordstrom and Southwest Airlines soar, while Netflix, tone deaf, says presenter Peter Merholz, falters.
Then there's the health care industry, where, mired in the 20th century, it’s next to impossible to get reviews of physicians, hospitals and health care services. “There’s still a cultural context where the doctor can do no wrong, “ said presenter Peter Jones, a faculty member at Toronto's OCAD University and author of the upcoming Design for Care.
4. Lectures about sex and technology are not always sexy
Interaction design experts Chris Noessel and Nathan Hedroff delivered the afternoon keynote on sexual interfaces in science fiction.
Their presentation featured clips of “sex-related technologies” from Star Trek, Logan’s Run and other television shows and movies.
The presenters, authors of Make it So (sexy), identify four patterns: “augmented coupling, sex mediated with technology, sex with technology, and matchmaking technologies.”
The conclusion: “What we’re seeing in this category is there aren’t a lot of expectations about having sex with technology that aren’t moralized. It’s kind of a shame…there is a lot of opportunity to extend some interesting explorations. Could you have sex with a computer? Could you have sex with a network?”
Inquiring minds want to know.
5. Techies are too white, except for Baratunde Thurston
“The world doesn’t look like this room.” In a rare serious moment, Thurston said technology companies need to do a better job recruiting minorities into the fold. “It doesn’t have to do with being good or doing the right thing; it has to do with being smart. It’s just good business. To not have a wide range of backgrounds and perspectives makes you less relevant.”
Linda Baker is managing editor of Oregon Business.
Wednesday, August 26, 2015
BY LINDA BAKER
A new co-working model disrupts office sharing, child care and work-life balance as we know it.
Thursday, August 20, 2015
BY JACOB PALMER
Ask any college student: Textbook prices have skyrocketed out of control. Online education startup Lumen Learning aims to bring them down to earth.
Friday, August 21, 2015
Renee Spears, founder and owner of Portland-based Rose City Mortgage, is hot to trot to sell pot.
Wednesday, August 19, 2015
BY BRIAN LIBBY
Ben Kaiser holds his ground.
Wednesday, August 19, 2015
BY LINDA WESTON
In 1996, after a 17-year career in the destination marketing industry, where I gained national standing as the CEO of the Convention & Visitors Association of Lane County, I was recruited by the founders of a new professional basketball league for women. The American Basketball League (ABL) hoped to leverage the success of the 1996 USA women’s national team at the Atlanta Olympics — much like USA Soccer is now leveraging the U.S. Women’s National Team’s victory in the World Cup. The ABL wanted a team in Portland, and they wanted me to be its general manager.
Monday, July 13, 2015
BY CHRIS NOBLE
Whether you're stepping out to work or onto the track, Pacific Northwest shoe companies have you covered.
Wednesday, August 19, 2015
BY GARY THILL | PHOTOS BY JASON E. KAPLAN
A storied institution climbs down from the ivory tower.
|Child care challenge|
|Is there life beyond Reed?|
|Downtime with Jill Nelson|
|Adidas produces special shoe for upcoming Timbers/Sounders match|
|Intel invests $60M in drone company|
|Congestion should be expected|
|How many devices are using Windows 10?|
|Aftermath of the Ashley Madison hack|
|Boy trips in art museum, rips $1.5M painting|
|U.S. stocks plummet|
Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Every once in a while we receive a letter in the (fictional) mailbag that is tough to describe and quite compelling. This week, Isabel, the new HR manager at LabCo (and someone who is new to HR), wants to know whether she may fire the owner’s son for having an Oregon medical marijuana card. In passing, Isabel also makes a number of alarming admissions about her motivation. Here is Isabel’s nerve-racking question and our response to it.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.