|| Print ||
|Friday, May 18, 2012|
BY LINDA BAKER
Five lessons from the Portland Webvisions conference held at the Oregon Convention Center this week.
1. Baratunde Thurston is a genius
The director of digital for The Onion delivered a hilarious keynote describing how the satirical publication is extending its brand across multiple media platforms.
• “I do a lot of service activities. Like live hate-tweeting all the Twilight movies. I live hate-tweet the movie in real time, with hatred in my heart.”
• After the Onion published the article, “Planned Parenthood opens $8 billion Abortionplex,” readers took the story and ran, eventually launching a Yelp site of the abortionplex. The site now boasts 273 reviews, including, says Thurston, a “pro and con discussion of the rock climbing hall… people were very excited about the salsa bar, one person was just frustrated because there were too many stairs. “
• Thurston’s new book, How to Be Black, features a video trailer in which he asks “experts who had been black their whole lives…critical questions about identity," such as "when they first realized they were black" and, "can you swim?”
2. Not all social media futurists are so ironic
Alessandro Madeddu and Miquel Guri, two earnest-looking Barcelona natives, talked about The Love Comes, a foundation that works with corporations to develop socially and environmentally responsible marketing and branding campaigns.
• “There is a lack of love in society, a lack of love in communication and marketing industry so we try and put some love into it,” said Maddeddu. In a previous life, the pair deployed their communication smarts “to help companies to sell soup and cars. But maybe you realize that’s not so ethical, or you can use your knowledge… to ensure everybody on this planet has a future.”
• “The key is to apply creativity. Everything is happening through social networks, the Occupy movement, Arab spring. If people can turn out a dictator in North Africa, what they could do to a brand?”
3. The user experience dominates, except in health care.
Today's consumers have access to restaurant reviews, hotel reviews, even reviews of people's homes and living rooms (on couchsurfing.com and airbnb.com). Meanwhile, customer oriented companies such as Nordstrom and Southwest Airlines soar, while Netflix, tone deaf, says presenter Peter Merholz, falters.
Then there's the health care industry, where, mired in the 20th century, it’s next to impossible to get reviews of physicians, hospitals and health care services. “There’s still a cultural context where the doctor can do no wrong, “ said presenter Peter Jones, a faculty member at Toronto's OCAD University and author of the upcoming Design for Care.
4. Lectures about sex and technology are not always sexy
Interaction design experts Chris Noessel and Nathan Hedroff delivered the afternoon keynote on sexual interfaces in science fiction.
Their presentation featured clips of “sex-related technologies” from Star Trek, Logan’s Run and other television shows and movies.
The presenters, authors of Make it So (sexy), identify four patterns: “augmented coupling, sex mediated with technology, sex with technology, and matchmaking technologies.”
The conclusion: “What we’re seeing in this category is there aren’t a lot of expectations about having sex with technology that aren’t moralized. It’s kind of a shame…there is a lot of opportunity to extend some interesting explorations. Could you have sex with a computer? Could you have sex with a network?”
Inquiring minds want to know.
5. Techies are too white, except for Baratunde Thurston
“The world doesn’t look like this room.” In a rare serious moment, Thurston said technology companies need to do a better job recruiting minorities into the fold. “It doesn’t have to do with being good or doing the right thing; it has to do with being smart. It’s just good business. To not have a wide range of backgrounds and perspectives makes you less relevant.”
Linda Baker is managing editor of Oregon Business.
Tuesday, August 26, 2014
BY JON BELL
Startup culture is all the rage. Is there a downside?
Tuesday, August 26, 2014
BY LINDA BAKER
David Howitt explains why Portland consumer brands like Stumptown and Voodoo Doughnuts are taking the world by storm.
Thursday, August 28, 2014
OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.
Monday, August 18, 2014
Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.
Tuesday, August 26, 2014
Parents and students paying for college today are like homeowners who bought a house just before the housing bubble burst.
Friday, August 22, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
When business intersects with family, a host of situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.
Friday, September 19, 2014
BY TOM COX | OB BLOGGER
How can you tell if you, a peer, a subordinate or a job candidate has the emotional intelligence needed to do well?
|A Good Leap Forward|
|A Taste of Heaven|
|Fast Food Slows Down|
|Tight and Loose|
|Startup or Grow Up?|
|PBR sold to Russian beverage company|
|Scotland votes to stay in United Kingdom|
|Scotland vote on independence begins|
|Artificial sweeteners may lead to diabetes|
|General Mills expects to save $100M|
|Sony predicts $2.14B loss|
|United Airlines offers $100K buyouts to flight attendants|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
First Call Resolution targets employee well-being and client satisfaction.
How six leading foundations are working together for a better Oregon.
Vigilant enters a New Year with a new president.
The Oregon Entrepreneurs Network (OEN) is pleased to announce 12 finalists—from a record number of 67 nominees—for the 2014 OEN Tom Holce Entrepreneurship Awards
The Oregon Entrepreneurs Network (OEN) is pleased to announce three finalists for the inaugural OEN Game Changer Award.