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|Thursday, March 29, 2012|
BY LINDA BAKER
Innovation is to sustainability as 21st-century jargon is to 20th-century buzzwords.
Maybe it’s because my 17-year-old son is about to take the SAT, but that (admittedly inelegant) analogy popped into my head during a meeting of the Oregon Cluster Network this week. Titled “Nurturing A Culture of Innovation,” the gathering featured panelists from several companies and trade associations describing how their respective firms and organizations are driving innovation.
But even as a few important themes emerged, namely, the value of collaboration and diversity in spurring the innovation process, it was hard to escape the vagueness of the term itself.
Panelist Rick Turoczy, co-founder of the Portland Incubator Experiment, said it best. “Everyone is clamoring for innovation," he said. “But innovation is broad. What do we need to focus on?” When it comes to innovation, said Turoczy, “we’re kind of in a dotcom stage. It’s like: ‘everyone needs a website.'”
It's also like the sustainability craze that struck in the 1990s. Everyone jumped on the sustainability bandwagon, despite the fact that the term itself can mean just about anything: be it shifting to compact fluorescents (or LEDs), launching an office recycling program, or producing a 200 page corporate social responsibility report.
This is not to criticize the triple bottom line programs companies continue to adopt en masse. Sustainability helped make environmental preservation palatable to the business community and fueled a new era of corporate responsibility and transparency.
Today, “innovation” suffers from a similar lack of precision while also harboring the potential for transformative change — or at least that’s one of the takeaways from the industry cluster meeting.
Jon Marshall of the Northwest Food Processors Association invoked examples from the natural and corporate world--the late lamented pterodactyl and Hollywood Video--to deliver his version of the mantra, innovate or die. The pace of social, economic and technological change is occurring so rapidly that companies interested in prospering need to bring “very different viewpoints” to the table, Marshall said.
A former Tektronix employee, Marshall said the food processing industry needs to move beyond “process and product innovation,” to bring on “business level innovation.” The latter, he says, is manifest in the NWFPA’s new Business Development Innovation Program, which brings industry leaders together for workshops, mentoring and connection opportunities.
Skip Newberry, president of the Software Association of Oregon, reiterated the importance of diverse collaborations. What if, he asked, big companies harnessed the “hack culture” of the programming community “to look outside themselves and improve products and services.” In the case of a company like Nike, the result might be a mobile app providing information about a shoe’s carbon foot print, place of manufacturing and global supply chain impact.
Noting that such data “has tremendous value,” Newberry acknowledged that the success of such a project would depend on how much information companies are willing to release, although such a tool may also allow large corporations to control the distribution of such data.
Target and Coke agreed to serve as industry mentors for the Portland Incubator Experiment because "these are global corporations with massive scale yet they are hungry for innovation," said Turoczy. PIE's next step, he said is to meet with businesses outside the tech sector, architects for example, "to share some of this learning to help organizations become more innovative.”
Which raises another vexing, and age-old, problem. Before you stimulate something--i.e. innovation--you have to define it. But first you have to name it.
In his opening remarks, Scott Nelson, Governor John Kitzhaber's Jobs & Economy Policy Advisor, assured the network audience that clusters were "well-embedded" in the adminstration's 10-year budgeting process. In fact, Nelson said, "the longest debate we had about clusters is what to call them."
Linda Baker is managing editor of Oregon Business.
Thursday, September 25, 2014
BY JESSICA RIDGWAY
October's Launch article features Soul Kitchen, Easy Company and Slick's Big Time BBQ.
Thursday, September 25, 2014
BY VIVIAN MCINERNY
Travis Knight wants to release a movie a year. Can he pull it off?
Friday, September 26, 2014
BY JASON NORRIS | GUEST BLOGGER
This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.
Friday, October 17, 2014
BY TOM COX | OB BLOGGER
How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.
Monday, October 06, 2014
BY LINDA BAKER | OB EDITOR
Intel's manufacturing way station; Merkley's attack dog; Diamond Foods gets into the innovation business.
Thursday, September 25, 2014
14BY KIM MOORE
Proud, diverse and underpaid.
Pride in their organizations’ mission, fairness in the treatment of women and ethnic minorities, flexible work schedules — these are just a handful of workplace characteristics that employees of this year’s 100 Best Nonprofits appreciate about their organizations.
Thursday, October 02, 2014
Oregon Business magazine has named the sixth annual 100 Best Nonprofits to Work for in Oregon.
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
Rotary’s Oregon Ethics in Business aims to raise consciousness about business ethics by honoring exceptional companies.
Barran Liebman’s annual employment law seminar is an industry classic.
Business leaders descend on Portland in December for the region’s largest environmental conference and trade show.
More than 400 "Change Makers" will gather to invest in a socially sustainable community.