|| Print ||
|Wednesday, March 21, 2012|
BY LINDA BAKER
I’m not sure how much meaning to give the following, but in the past month I’ve encountered two 32-year old female presidents of Portland companies—both who worked their way up the corporate ladder for 8 years before assuming their executive positions in 2010. The first was Icebreaker USA president Lisa Thompson, the subject of a profile in our upcoming April issue. The second, and the subject of this blog post, was Margo Yohner, president of Bridgetown Printing, whom I met the other night at a Portland Female Executives dinner.
I sat at a table with Yohner, Rachel O’Neal, a medical malpractice lawyer, Colleen Bourassa, a skin care representative and Kathy Frederick, a customer sales rep for a packaging company. Toward the end of the evening, Frederick—who is also president and founder of Row for the Cure--asked me a question about the future of print media. I delivered the requisite print journalist's response about its death being greatly exaggerated, the blossoming of innovation online, etc. etc.
Later I chatted with Yohner, the evening’s featured speaker, about the impact of digital communications on her own industry—commercial printing. Bridgetown's growth rate is startling. The 100-year old Portland company, which was acquired by Houston-based Consolidated Graphics in 1996, grossed $12.6 million last year, almost double the $7 million earned two years ago—when Yohner came on board. Operational margins have quadrupled.
“We’ve had to understand how print has transformed, take advantage of technology solutions, increase our talent pool and invest in the right things to stay relevant for our customers,” Yohner said. Bridgetown's investments range from relocating to a $8.5 million, 48,000 square foot facility on Swan Island in 2007 to the purchase of new digital presses, binding and mailing equipment. To stay relevant for one of their customers, Adidas, Bridgetown created print on demand custom catalogs for individual retail accounts, helping the company eliminate wasted pages and reduce shipping costs.
Leveraging CGX’ network of 70 sister companies has also helped the Portland printer boost sales, said Yohner, citing as examples "sister facilities that can assist us with translation needs, that specialize in dye-sublimation, promotional products, and large and grand format printing.”
As for Yohner, her story unfolds as that of a young woman rising to the top in a male-dominated industry. She's the only woman on Bridgetown's executive team--of the 70 presidents overseeing CGX' subsidiaries, only 8 are women. Three of those female presidents were hired in the past couple of years, says Yohner, adding, “Women are beginning to make a mark on this industry.”
An Ohio native, Yohner moved to Portland in 2002. After a serendipitous encounter with a sales manager at a Tualatin pub, the 22 year-old entered the Leadership Development Program at Bridgetown, which immersed Yohner in pre press operations, binding and sales. “Everything the company touches, I was part of that.” She eventually became a sales associate, vice president for strategic sales at CGX, and then president of Bridgetown.
No one could fault Yohner for lack of energy. A founding member of the dance group, Polaris, she rehearses 10 hours a week—the company is currently preparing Dis Cooperire, to be performed during its X-Posed Series in June.
Running a multi-million dollar printing operation by day, dancing by night: not bad for work life balance.
Linda Baker is managing editor of Oregon Business.
Wednesday, July 15, 2015
Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.
Friday, July 10, 2015
BY AMY MILSHTEIN
When gossip crosses the line.
Monday, July 13, 2015
BY KIM MOORE
A conversation with Greg Lambert, president of Mid Oregon Personnel Services.
Monday, July 13, 2015
BY CHRIS NOBLE
Whether you're stepping out to work or onto the track, Pacific Northwest shoe companies have you covered.
Thursday, June 25, 2015
An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.
Wednesday, June 03, 2015
As part of our green workplaces story, Oregon Business checked out a community service project undertaken by Portland Youth Builders, a nonprofit alternative high school. In partnership with Whole Foods, PYB built garden boxes for a Home Forward housing site. Home Forward is a government agency that provides housing for low income residents and people with disabilities.
Tuesday, July 14, 2015
The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.
|10 Innovators in Rural Health|
|The Private 150: From Strength to Strength|
|Flattery with Numbers|
|Downtime with Debra Ringold|
|Preserving the Legacy|
|Farm in a Box|
|Portland fireworks hotline overloaded by call volume|
|Rolling Stone magazine sued by UVA frat brothers|
|'Kayaktivists' hang from St. Johns Bridge to protest Shell Oil ship|
|Legal pot sales to start Oct. 1 in Oregon|
|Best Buy will sell Apple Watch, is hoping it boosts sales|
|Biologist estimates 80% of sockeye population could die due to hot water|
|Fiat Chrysler must offer to buy back 500K Dodge Ram trucks|
One of the many reasons why businesses fail is due to the lack of attention to analytics. Sure, you can go on running your business, but mastering the science of analytics will translate into a business advantage. But what exactly are analytics and why are they so important?
Court experience helps legal firm anticipate potential problems for clients and prevent expensive litigation.
When Garmin AT needed to consolidate operations for its 550 employees, it scanned its entire corporate map for possible sites.
Professional and Continuing Education (PACE) and the College of Business at Oregon State University is offering “Business Analytics for Competitive Advantage”, a two-day intensive workshop.
34 spots for food, 17 places to sip, and 7 sites to choose a brew beckon visitors.
A look back at the shifting sands of Portland’s growth and development.