Brady campaign puts New Seasons in spotlight

| Print |  Email
Linda Baker
Wednesday, February 15, 2012

What do Bain Capital, a Boston-based private equity firm, and New Seasons Market, the Portland-based organic grocery chain, have in common? Co-founded by Mitt Romney, Bain has faced increasing scrutiny since the former Massachusetts governor announced his presidential run. Co-founded by Eileen Brady, New Seasons has also found itself in the spotlight since the mayoral hopeful announced her candidacy

It’s not uncommon for business people to launch political campaigns, but the attention it brings the company is not always welcome.

New Seasons, for example, is an important campaign frame for Brady, who promotes her association with one of Portland’s most popular grocery chains as one of the reasons she's qualified for the city's head office.

02.16.12_EileenBradyBut if New Seasons is good for Brady, Brady's campaign is “not necessarily” good for New Seasons, said chief executive Lisa Sedlar.  There’s been no negative impact on sales, Sedlar told me.  “But political elections tend to be polarizing, and I don’t want New Seasons to be stuck in the middle of some oppositional battle.”

New Seasons' customers have a wide spectrum of political beliefs and the store has a policy of not supporting political candidates, said Sedlar. "My goal is to distance the company from all political activity.”

But as election season shifts into high gear, that may be something of a Sisyphean task.  “I’m starting to read what’s out there, and I think that people are trying to attach some things to Eileen that are happening here that have nothing to do with her and vice versa,” Sedlar said. In the past few weeks, news outlets have reported on a number of issues that have been potentially controversial or awkward for New Seasons, ranging from anti-labor language in an early version of the company’s employee handbook to detailed descriptions of the company's founding history and financing.

Last week, the grocer’s union also called on Brady to support unionization at New Seasons, which does not have a unionized workforce.

Voter ignorance is another headache for the grocery chain.  “People come in and say: ‘Is your CEO running for mayor?’” said Sedlar.  “And people have to say, ‘No, our CEO is not running for mayor.’ It’s confusing.”

I asked Brady spokesperson Neel Pender about the impact of Brady’s candidacy on New Seasons. Brady's history with the organic grocer is a central part of her campaign narrative, he said. “So we’re certainly sensitive to the fact that it’s a very popular brand.”  As for stories that may have cast a negative light on New Seasons, Pender said: “It’s unfortunate that people for political purposes have sought to drag them into the campaign, attacking both Eileen and the company.”

In Oregon, companies founded by present day politicos tend to be relatively small, such as Pareto Global, a consulting firm founded by Rep. Jules Bailey.  While those firms may stay under the radar, larger companies face more scrutiny — for better or worse. “Whether or not the Brady campaign helps or hurts New Seasons I’m not sure,” said Mike Riley, president of Riley Research Associates, a market research firm. ‘They would probably opt not to be in the spotlight.”

Sedlar seems reconciled to the glare.  Months ago, when Brady first announced her candidacy, Sedlar sent out a staff email announcing one of our “co-founding family members is running for mayor” and reminding employees “we don’t endorse candidates and we don’t want anybody to talk about the election on the sales floor.”

Now that election season is ramping up, Sedlar is thinking about expanding that missive into a blog post intended for a wider audience. “Dear customers,” it will say.  “We want you to know that New Seasons is not part of the election at all.”

About that Bain Capital connection. In 2009, New Seasons sold a majority (55 percent) stake to Endeavour Capital, a Portland-based private equity firm.  The $31 million deal provides an interesting twist on the cover story I wrote last month about Oregon companies selling to large, out of state companies or private equity firms.

New Seasons may have sold, but so far it’s still locally owned.

Linda Baker is managing editor of Oregon Business.

 

Comments   

 
Kari Chisholm
0 #1 In other words...Kari Chisholm 2012-02-16 11:18:56
...there's zero connection to Bain Capital whatsoever.

What a weird addition to this otherwise totally reasonable story.

(Full disclosure: My firm built Eileen Brady's campaign website. I speak only for myself.)
Quote | Report to administrator
 
 
nickles von pickles
0 #2 New Seasons Fires labor Activistnickles von pickles 2012-02-16 11:33:21
Their anti-labor language in an early version of the company’s employee handbook seems to being playing out.

See:

newseasonsmarketworkersvoice.org
Quote | Report to administrator
 
 
Joe
0 #3 hmmmJoe 2012-02-16 15:55:55
...there's zero connection to Bain Capital whatsoever.

What a weird addition to this otherwise totally reasonable story.
Quote | Report to administrator
 
 
Jeffrey Lang
0 #4 Founder Gales Creek InsuranceJeffrey Lang 2012-06-14 16:03:02
Excellent article and I love the theoretical connection. It really makes us think about money & power and their influence on campaigns. I'm afraid we must dig a bit deeper when a CEO like Sadler, states," distance the Company (New Seasons) from all Political activity..." but founders and executive officers donate bucks to campaigns like Ms. Brady's. Vacuous and self serving statement that deceives the public. Like
Mr. Romney, BAIN, Endeavor etc. a transparent wall must be built to flush out influence of their money on politics and the promotion of their BRAND names.
Quote | Report to administrator
 

More Articles

Corner Office: Sheree Arntson

January-Powerbook 2015
Saturday, December 13, 2014

Checking in with the managing director of Arnerich Massena.


Read more...

Justice for All

January-Powerbook 2015
Thursday, December 11, 2014
BY JESSICA RIDGWAY

Lawger upends the typical hourly based fee model by letting clients determine the cost.


Read more...

See How They Run

January-Powerbook 2015
Friday, December 12, 2014
BY LINDA BAKER

Studying ground-running birds, a group that ranks among nature's speediest and most agile bipedal runners, to build a faster robot.


Read more...

Editor's Letter: Power Play

January-Powerbook 2015
Thursday, December 11, 2014

There’s a fascinating article in the December issue of the Harvard Business Review about a profound power shift taking place in business and society. It’s a long read, but the gist revolves around the tension between “old power” and “new power” as a driver of transformation. Here’s an excerpt:

Old power works like a currency. It is held by few. Once gained, it is jealously guarded, and the powerful have a substantial store of it to spend. It is closed, inaccessible, and leader-driven. It downloads, and it captures.

New power operates differently, like a current. It is made by many. It is open, participatory, and peer-driven. It uploads, and it distributes. Like water or electricity, it’s most forceful when it surges. The goal with new power is not to hoard it but to channel it.

The authors, Henry Timms and Jeremy Heimans, don’t necessarily favor one form of power over another but merely outline how power is transitioning, and how companies can take advantage of these changes to strengthen their positions in the marketplace. 

Our Powerbook issue might be viewed as a case study in the new-power transition. This annual book of lists provides information on leading businesses, nonprofits and universities in the state. Most of the featured companies are entrenched power players now pursuing more flexible and less hierarchical approaches to doing business. Law firms, for example, are adopting new technologies and fee structures to make legal services more accessible and affordable.

This month we also take a look at a controversial new U.S. Securities and Exchange Commission rule requiring public companies to disclose the median pay of workers, as well as the ratio between CEO and median-worker pay. 

Part of the 2010 Dodd-Frank financial reform law, the rule will compel public companies to be more open about employee compensation, with the assumption that greater transparency will improve corporate performance and, perhaps, help address one of the major challenges of our time: income inequality.

New power is not only about strategy and tactics, the Harvard Business Review authors say. “The ultimate questions are ethical. The big question is whether new power can genuinely serve the common good and confront society’s most intractable problems.”

That sounds like a call to arms. Or a New Year’s resolution. Old power or new, the goals are the same: to be a force for positive change in the world. Happy 2015!

— Linda


Read more...

Streetfight

News
Sunday, December 07, 2014
BY LINDA BAKER

On Friday, Uber switched on an app — and with one push of the button torpedoed Portland’s famed public process.


Read more...

The short list: 4 companies engaged in a battle of the paddles

The Latest
Thursday, December 04, 2014
pingpongthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

Nothing says startup culture like a ping pong table in the office, lounge or lobby.


Read more...

The short list: 5 companies making a mint off kale

The Latest
Thursday, November 20, 2014
kale-thumbnailBY OB STAFF

Farmers, grocery stores and food processors cash in on kale.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS