Home Linda Baker's Blog Green energy gives way to push button technology

Green energy gives way to push button technology

| Print |  Email
Linda Baker
Thursday, May 23, 2013

BY LINDA BAKER | OB EDITOR

Urban Airship is moving into the Vestas building in the Pearl District. That's what you call ironic. Urban Airship, of course, is the wunderkind startup leading the Portland mobile app boom. The company has raised millions in venture capital and hired 30 people in the past three months.

Then there’s Vestas, a company that rode the renewable energy boom yet built its new U.S. headquarters just as the market for wind energy began to wane. The company had nearly 400 employees in Portland when it moved in last year;  that figure clocks in around 260 today.
 
A clean energy business, Vestas aimed to disrupt the fossil fuel market. Now Vestas is being disrupted (in a manner of speaking) by the "new" new economy, exemplified by a company whose core technology enables "push" notification inside smartphone apps, alerting users to breaking news, special deals or promotions.

Market demand for renewable energy is being superseded by market demand for specialized consumer experiences.

This is the way the wind is blowing.

 

More Articles

Revenge Forestry

November/December 2014
Tuesday, October 14, 2014
BY JONATHAN FROCHTZWAJG

A flare-up in the Elliott Forest raises questions about détente in Oregon’s timber wars.


Read more...

Fly Zone

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

The black soldier fly’s larvae are among the most ravenous and least picky eaters on earth.


Read more...

The 100 Best Companies survey is open

News
Friday, October 24, 2014

100-best-logo-2015 500pxw-1How does your workplace stack up against competitors? How can you improve workplace practices to help recruit and retain employees? Find out by taking our 100 Best Companies to Work for in Oregon survey!


Read more...

OB Poll: Wineries and groceries

News
Friday, October 24, 2014

24-winethumbA majority of respondents agreed: Local vineyards should remain Oregon-owned and quality is the most important factor when determining where to eat or buy groceries.


Read more...

The clean fuels opportunity

News
Monday, November 10, 2014
111014-dirtyfuel-thumbBY KIM MOORE | OB RESEARCH EDITOR

A market for low-carbon transportation fuels has a chance to flourish in Oregon if regulators adopt the second phase of the state’s Clean Fuels Program.


Read more...

Two Sides of the Coin

Contributed Blogs
Friday, September 26, 2014
0926 iphone6-thumbBY JASON NORRIS | GUEST BLOGGER

This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.


Read more...

Downtime

November/December 2014
Wednesday, October 22, 2014
BY JESSICA RIDGWAY

Bob Dethlefs, CEO of Evanta, balances work and play.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS