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|Wednesday, April 17, 2013|
BY LINDA BAKER | OB EDITOR
The Pinchot Institute for Conservation and PacificSource Health Plans have partnered to provide a first of its kind "ATreeM" card that uses proceeds from American Carbon Registry-certified carbon credits to provide health care funds to family forest owners.
According to Pinchot's Alex Andrus, the Oregon pilot project, three years in the making, grew out of a survey showing that health care costs were one of the main reasons family forest owners sold off land to be subdivided for development purposes. The partnership also aims to grow the fledgling U.S. market for carbon credits, which companies and investors purchase to offset pollution emissions.
So far, most entities interested in purchasing carbon credits invest in emissions reductions projects in developing countries, not the United States.
Enter the Forest Health-Human Health Initiative, in which investors purchase American Carbon Registry-certified carbon credits, with the proceeds returned to landowners in the form of cash deposits to their PacificSource ATreeMT card. By converting carbon credits into health care dollars, so the logic goes, family forest owners will keep the land as forest, offsetting greenhouse gas emissions generated by development.
"The initiative adds value at every point in the chain," says Andrus.
Unlike other health care debit cards, the ATreeMT does not require participation in any health insurance policy, participation in any employer-provided health insurance plan, as is the case in health reimbursement arrangements (HRAs). The card also limits debits to only health care expenses such as prescription purchases, wellness care, dental care, co-pays, and insurance deductibles.
In the absence of mandatory limits on carbon, the U.S. carbon market has struggled for years. California instituted a cap and trade program this year, and Oregon legislators are now debating a carbon tax. At the same time, the state is pushing forward with pioneering programs programs to reduce health care costs.
To be sure, the Pinchot/PacificSource partnership is one very small solution to two very big problems.
The innovators are undeterred.
"As of today, we are officially ready to talk to investors and make transactions," Andrus says.
OB Editor Linda Baker keeps tabs on CEO and public policy issues, with frequent forays into innovation, entrepreneurship, and bikes.
Thursday, May 29, 2014
BY JESSICA RIDGWAY
Brad Baker, CEO and co-founder of Works Electric, is a good husband. His wife, an OHSU employee, sought a more efficient way to commute up Marquam “Pill” Hill, so she asked Baker to build a transportation solution.
Thursday, July 10, 2014
BY TOM COX | OB BLOGGER
Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.
Friday, June 27, 2014
BY JASON NORRIS | OB BLOGGER
Over the last several months we have seen a wave of cross-border acquisitions, primarily U.S.-based companies looking to purchase non-U.S.-based companies. There are a few reasons for this, but the main culprit is the U.S. corporate tax system. The United States has one of the highest corporate tax rates in the world.
Friday, May 30, 2014
BY DEBRA RINGOLD | OB GUEST CONTRIBUTOR
Since 1970 the performance of our public education system has steadily deteriorated.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
Monday, July 07, 2014
BY TOM COX | OB BLOGGER
Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
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Vigilant enters a New Year with a new president.
How George Fox has become one of Oregon's largest private universities.
Forest Grove sees growth in the burgeoning food and beverage scene.
Geffen Mesher is saddened to announce the passing of long-time shareholder, Tom “Mike” Anderson, who died on July 10, 2014, from liver disease diagnosed after recent heart surgery. He was 55 years old.
Fifteen Lane Powell attorneys have been named 2014 “Oregon Super Lawyers,” and another five attorneys have been named as “Oregon Rising Stars” by Super Lawyers magazine.
From its first-ever member forum, to upcoming Board elections, the Oregon-based, non-profit health organization is focused on letting members control their healthcare destiny.